Lead Director, Commercial Product Execution

Job Description:

• Drive growth of individual products through new sales and buy-up expansion across existing clients within an assigned national account territory
• Own product sales performance, including new logo sales and buy-up/upsell within existing customers
• Partner with national account sales and account teams to identify target accounts and segments
• Develop product-specific sales strategies and growth plans
• Support pipeline development and deal advancement, including client and broker discussions
• Equip sales teams, brokers, and consultants with value propositions, competitive positioning, and client-ready messaging and materials
• Deliver sales training, product education sessions, and market-facing presentations
• Translate complex product features into simple, client-relevant benefits
• Maintain understanding of market dynamics, competitive landscape, and national account buyer needs
• Gather voice-of-customer insights through broker, consultant, and client engagement
• Provide insights to product management to refine positioning, pricing, and packaging
• Track sales, conversion rates, revenue growth, and adoption/penetration rates
• Identify performance gaps and implement targeted growth actions
• Provide regular reporting and insights to leadership
• Contribute to business cases, product enhancements, and market expansion strategies
• Provide field-driven input into product roadmap and prioritization
• Ensure offerings align with customer demand and commercial viability

Requirements:

• 10+ years of experience in field sales leadership, product strategy, commercial product roles, sales enablement, business development, account growth, or related market-facing roles
• Experience supporting revenue growth through product positioning, sales strategy, market execution, or expansion within existing accounts
• Strong understanding of payor-focused products, healthcare solutions, or related commercial market segments
• Experience working in close partnership with sales teams and product leaders in a matrixed environment
• Strong written and verbal communication skills, including confidence supporting external client and broker discussions
• Ability to translate product direction into commercially relevant messaging and practical sales execution
• Strong organizational judgment, prioritization, and follow-through in high-visibility, market-facing work
• Ability to operate independently and influence decisions without formal authority
• Bachelor's degree preferred/specialized training/relevant professional qualification

Benefits:

• CVS Health bonus, commission or short-term incentive program
• Award target in the company’s equity award program
• Medical coverage
• Dental coverage
• Vision coverage
• Paid time off
• Retirement savings options
• Wellness programs
• Other resources supporting physical, emotional, and financial well-being