Lifecycle & Growth Marketing Lead

Job Description:

• Design and execute the activation and conversion funnel that converts prospects into paid customers
• Understand onboarding friction and conversion barriers
• Identify high-intent cohorts and unlock conversion lifts
• Build and launch campaigns across email, SMS, push, and in-app messaging
• Write copy, set up segments, QA flows, and ship campaigns quickly
• Run continuous A/B tests across incentives, messaging, timing, and channel orchestration
• Operate Attentive, VWO, and analytics platforms
• Work with engineering to improve tracking and reporting
• Use SEO and paid acquisition insights to draft high-impact messaging
• Build an offer strategy and calendar
• Connect Marketing with Sales and Customer Support by surfacing customer questions, friction, churn, and hesitation
• Keep Sales and Customer Support informed about upcoming Marketing activity
• Leverage AI to improve experimentation and testing
• Own the website customer funnel, landing page conversion, and customer engagement metrics

Requirements:

• 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products
• Strong preference for healthcare or DTC business experience
• Direct experience improving activation or conversion metrics
• Personally built and launched multi-channel lifecycle campaigns
• Comfortable executing directly in marketing platforms
• Comfortable making decisions with incomplete data
• Familiarity with analytics platforms such as GA4 and Looker
• Understanding of funnel math, CAC-to-LTV dynamics, and cohort behavior
• Experience with Attentive, VWO, and campaign tracking tools
• Ability to work effectively in a small, hands-on team environment

Benefits:

• Health insurance (80% employer-paid)
• Employer-paid Dental and Vision
• IRA with company match (no vesting period)
• Paid PTO
• Paid company holidays