Lifecycle Marketing Expert - CRM
About the Company
Mercor connects creative and technical professionals with leading AI research labs. The company is headquartered in San Francisco and is backed by investors including Benchmark, General Catalyst, Peter Thiel, Adam D’Angelo, Larry Summers, and Jack Dorsey.
About the Role
Mercor is seeking a Marketing Expert - Lifecycle (AI Agent Environments) for a remote contract position. The role is suited to someone with hands-on experience in lifecycle, CRM, or retention marketing who can apply practical marketing judgment to the development and evaluation of AI agent environments. You will create realistic marketing tasks, establish standards for evaluating responses, and review AI agent performance. The work involves interpreting complex or inconsistent data, making decisions across multi-step workflows, and assessing whether an AI agent's actions reflect sound marketing practice.
Key Responsibilities
Design task briefs based on real-world lifecycle and CRM marketing activities. Define what each task is intended to test, including deliberately introduced issues and decisions that demonstrate strong marketing judgment. Specify the documents, dashboards, customer personas, and tool configurations needed to create realistic task scenarios. Write or review reference answers and develop criteria for distinguishing strong responses from plausible but incorrect ones. Review AI agent attempts and evaluate their performance against established standards. Analyze messy or conflicting data to identify issues and determine appropriate actions. Prioritize tasks, weigh trade-offs, and plan and execute multi-step workflows. Perform quality assurance, reconcile information, triage issues, and escalate concerns when needed. Conduct research, evaluate outcomes, and report findings. Coordinate work across multiple tools and assess how AI agents handle practical marketing tasks.
Required Qualifications
Hands-on practitioner experience in lifecycle marketing, CRM, or retention marketing. Comfort using an email service provider (ESP), a CRM platform such as Salesforce, and product analytics tools such as Amplitude. Clear written reasoning and the ability to explain decisions and evaluation criteria. Ability to assess marketing scenarios, interpret data, and apply practical judgment to complex workflows. Preferred Qualifications / Requirements Experience building AI training environments, reinforcement learning (RL) environments, or simulated case studies. Rubric Academy or Rubric Bootcamp certification. Location & Work Arrangement Work arrangement: Fully remote. Employment type: Contract. Salary & Benefits Compensation: $60–$100 per hour. Screening & Application Process Applicants must complete a short multiple-choice knowledge screener specific to lifecycle marketing before their application is reviewed. The application process takes approximately 20–30 minutes and includes uploading a resume, completing an AI interview based on the resume, and submitting the application form.