Local Digital Marketer
Description Job Summary - We are looking for a hands-on and results-driven Local Digital Marketer to support digital marketing activities in the South Korea market. - The role will be responsible for local campaign planning, execution, content localization and development, paid media management, lead generation, and campaign performance optimization. - This role will work closely with the Marketing Lead to translate regional marketing strategies into effective local market execution.
Requirements
Key Responsibilities - Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines. - Adapt regional campaigns to the Korean market based on local customer behavior, market trends, language, culture, and channel dynamics. - Develop and optimize Korean-language email and EDM content, including subject lines, messaging, and segmentation inputs. - Localize industry news, white papers, technical materials, educational content, standards-related content, and thought leadership. - Adapt headlines, calls to action, campaign messaging, and promotional copy for Korean readers. - Manage and optimize paid digital campaigns, with Naver and Korean social channels preferred where relevant. - Support localized website, landing-page, and social/digital content as assigned. - Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production. - Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS. - Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages. - Provide local market insights, competitor observations, and recommendations to the Marketing Lead. - Prepare regular campaign performance reports with actionable recommendations. Market-Specific Requirements - Native-level Korean language proficiency and strong written/verbal English. - Professional Korean copywriting, content marketing, or localization experience. - Ability to adapt marketing content rather than translate it literally. - Does not need to be physically located in Korea, but recent, substantive experience marketing to Korean audiences is strongly preferred. - Preferred: Naver/paid media experience, B2B or technical marketing background (electronics, manufacturing, SaaS, standards, or associations).