Local Performance Marketing Specialist
Are you looking for a place where you can bring your passion for local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Position: Local Performance Marketing Specialist
Overview
The Local Performance Marketing Specialist is a contributor role within the marketing team and the organization. This is a hands-on role, with significant focus on local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners. This person will work with their manager on recommended plans and oversee the execution of programs for franchise owner’s local marketing plans. Partner with the Field Business Coach team, ensuring the integrated marketing strategy and marketing best practices align with the brand’s go-to-market strategy and competitive set, with the objective of delivering individual franchise owner top-line revenue targets and market share growth. Bring your experience and be empowered to innovate.
Responsibilities
As a Local Performance Marketing Specialist on the Marketing team, a typical day for you will include: - Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth. - Integrated marketing plan tracking and coaching recommendations to franchise owners - Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives. - Present