Manager - B2B Sales Outreach
About Penbrothers Penbrothers is an HR & remote talent management partner and one of the fastest-growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes. About the Client The Client is a Canadian law firm focused exclusively on tax disputes: CRA audits, objections, Tax Court of Canada litigation, collections, voluntary disclosures and taxpayer relief. We handle high-stakes disputes with Canada’s tax authority and are deliberately breaking the traditional law firm mold in how we operate, market and grow: roughly 20 people within five years of launch, billings up approximately 170% from 2024 to 2025, and still scaling. Our Director of Business Development and Marketing is now building the marketing department, with most of the team based in the Philippines. Work Hours: 9:00 PM to 6:00 AM Manila Time. May adjust in the future as outreach scales to Central and Pacific time zones.
About the Role
Accountants are the firm’s most important referral source: accountants at small and mid-size firms regularly have clients with CRA problems, and we want to be the firm they call. Rather than ask for referrals directly, we invite accountants to register for Taxpayer Law’s monthly tax disputes CPD program, presented by our lawyers; once registered, they hear from us all year. The Call Centre Manager builds and runs the team that makes those invitations by phone, calling accountants at small and mid-size firms across Canada (excluding Quebec) and sending the registration link during or right after the call. The team starts with this manager. This is a white-glove, high-ticket outreach team, not a volume call floor. The people on the other end are CPAs, and every call must sound like one professional calling another, not a telemarketer reading a script. The manager recruits, trains, coaches and runs the team, owns the lists and the numbers, and should expect to be on the phone personally in the first months. The Director sets the strategy, approves the call guides and owns the firm’s senior relationships with accounting firms; this role owns execution. What You’ll Do Building and Coaching the Team - Hiring: Recruit, screen and hire the initial two callers with the firm’s staffing partner, assessing every candidate’s spoken English and phone presence personally on an unscripted call before hiring (the standard for callers is the same as for the manager); onboard, train, manage performance and replace callers who do not meet it. - Call guides and coaching: Develop the call guides and objection handling with the Director and refine them from what the team hears. Coach through regular call reviews and side-by-side listening against a written quality standard. Lists, Cadence and the Day to Day - Lists: Build and maintain the call lists (accountants at small and mid-size firms across Canada, excluding Quebec) from public directories, firm websites and LinkedIn. Keep the data clean, record every outcome, and manage the recontact cadence so no firm is called too frequently. - Running the program: Set daily and weekly targets and run the team to them; make calls personally during ramp-up and whenever the team is short or there is capacity; send registration links and follow-up emails promptly, in polished English, using templates approved by the Director. Reporting and Systems - Track dials, connects, conversations, registrations and attendance by caller and report monthly to the Director. - Work with the Marketing Operations Manager on the dialer and CRM and keep registration and lead-source data flowing into the firm’s systems. Compliance and Professionalism - Apply and enforce the firm’s calling rules (the CRTC Unsolicited Telecommunications Rules, the National Do Not Call List and CASL for follow-up emails); the firm provides the guidance. - The team represents a law firm at all times: courteous, discreet