Manager, Lifecycle Marketing Analytics

This is a Fully Remote Job About Our Client: This organization operates in the sports entertainment sector, specializing in Daily Fantasy Sports across various major leagues such as the NFL, NBA, and Esports titles including League of Legends and Counter-Strike. It addresses the challenge of providing a diverse and inclusive platform for sports fans and fantasy players, employing over 550 individuals to support its growth and reach in North America. About the Opportunity: The MANAGER, LIFECYCLE MARKETING ANALYTICS leads a team to deliver measurement and performance insights for lifecycle, CRM, and promotional marketing efforts. This role drives strategic decision-making on customer investment, experimentation, acquisition, retention, and product adoption, directly influencing the scaling and effectiveness of lifecycle programs. Responsibilities: Lead a team of data analysts focused on lifecycle, promotions, and CRM Provide data-driven insights and recommendations to senior leadership Measure promotional spend effectiveness including ROI and offer optimization Establish experimentation standards including hypothesis development and test design Optimize lifecycle programs related to onboarding, first-time deposit conversion, retention, and reactivation Develop strategies for cross-product adoption and cross-sell campaigns Collaborate with CRM teams to define campaign audience and trigger logic Build scalable analytics solutions to support lifecycle operations Integrate AI tools into analytics and lifecycle workflows to enhance productivity Requirements: 5+ years in lifecycle, CRM, retention, or growth analytics 1+ year managing analysts Experience in measuring and optimizing promotional or reinvestment spend Strong background in experimentation including A/B testing and holdout design Experience supporting large-scale targeted and triggered lifecycle programs Collaboration with CRM platforms, preferably Braze Practical use of AI tools in analytics workflows Preferred experience with cross-product adoption strategies and in app-based B2C businesses Pay Range and Compensation Package: The typical salary range for this position is $190,000 to $210,000, varying by role, experience, and location Benefits & Perks: Company-subsidized medical, dental, and vision plans 401(k) plan with company match Annual bonus Flexible paid time off encouraging work-life balance Paid parental leave and disability benefits Workplace flexibility with modern work schedules Company-wide events and team outings Lifestyle enhancement program Company-provided equipment Annual performance reviews with growth opportunities Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note: TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.