Market Development Manager

Rohrer is looking for a Market Development Manager to lead our business development efforts across Home & Commercial, Home & Business, Household Goods, Personal Care, and other priority markets. In this role, you’ll design and run segment-based prospecting programs, coach a team of sales professionals, and roll up your sleeves to prospect and grow a portfolio of accounts yourself. You’ll own our annual new business goal and work closely with commercial leaders, marketing, and cross-functional teams to build a consistent pipeline of new customers. What You'll Do - Build and lead our prospecting programs - Design segment-based prospecting programs, complete with target lists, playbooks, and multi-touch outreach cadences across phone, email, LinkedIn, and in-person channels. - Coach and lead a prospecting group of about seven sales team members by setting activity and pipeline expectations, running pipeline reviews, and holding the group accountable to results. (This is a leadership role without direct reports.) - Set and report on prospecting KPIs, including activity, meetings set, opportunities created, conversion rates, and new business won, and use the data to sharpen cadences and coaching. - Prospect and sell - Research and qualify new customers, markets, and opportunities aligned with Rohrer’s growth strategy. - Model field prospecting through store checks, networking, trade shows, and industry events, and teach these methods to the team. - Manage and grow a portfolio of approximately 40 smaller accounts, finding expansion and cross-selling opportunities. - Prepare presentations, proposals, and business reviews, and help transition new accounts smoothly to commercial and operations teams. - Keep prospect, customer, and pipeline information accurate and current in our CRM. What You Bring - Bachelor’s degree in business, marketing, or a related field preferred; equivalent experience considered. - 5+ years of B2B sales or business development experience, including at least 2 years building prospecting programs or coaching a sales or BD team. - A proven track record of creating prospecting cadences that generated measurable pipeline and revenue. - Hands-on experience with sales engagement tools such as CRM sequences and LinkedIn Sales Navigator. - Strong communication and relationship-building skills, plus the ability to turn data into action. - The self-motivation to thrive in a remote, field-based role, with willingness to travel up to 25%. - Proficiency with Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams). - Experience in packaging, manufacturing, or consumer products preferred. What We Offer - Support and guidance from experienced sales professionals. - Career growth and advancement opportunities. - Competitive compensation. - Comprehensive benefits package, including medical, dental, vision, and retirement savings options. - Paid time off and company holidays. - A collaborative, safety-focused work environment.