Marketing Analysy

Role Description The Marketing Analyst role is a part-time remote position responsible for turning data into actionable insights that support JM Consulting’s business development and client projects. Day-to-day tasks include collecting and analyzing marketing and sales data, tracking performance of campaigns, and preparing reports and dashboards that highlight trends and opportunities. The Marketing Analyst will support the design of marketing experiments, segment audiences, and evaluate channel effectiveness to guide strategic decisions. This role collaborates with leadership on communication strategies, helps refine positioning based on market research, and provides clear recommendations that align with growth and client engagement objectives.

Qualifications

Candidates should possess strong Analytical Skills and experience working with Analytics tools and techniques. Candidates should possess Marketing Analytics skills, including campaign performance tracking and data-driven insight generation. Candidates should possess clear and professional Communication skills for presenting findings and collaborating with stakeholders. Candidates should possess basic understanding of Sales metrics and how marketing impacts lead generation and pipeline quality. Experience with data visualization tools (e.g., Excel, Google Sheets, BI tools) and comfort working with quantitative data. Ability to work independently in a remote environment, manage part-time hours effectively, and meet deadlines consistently. Background in Marketing, Business, Economics, Data Analytics, or a related field; prior experience in a consulting or professional services setting is a plus. Strong attention to detail, curiosity about market trends, and a commitment to ethical, inclusive, and evidence-based decision-making.