Marketing Application Systems Analyst - Remote

City/StateNorfolk, VAWork ShiftFirst (Days)Sentara is hiring for a Marketing Application System Analyst! This position is fully remote. Acts as a critical member of the associated team responsible for the optimization of Customer Relationship Management (CRM) applications, digital communication campaigns, and electronic marketing programs. This position will specifically support the digital setup, execution, and analysis of CRM marketing and sales programs. The position will be responsible for data collection, organization, segmentation, analysis, scoring, and modeling, and will be responsible for creating and managing databases, performance reports, and customer analytics. Digital Analyst Certification preferred. Experience in digital analytics and marketing campaign management in a CRM environment. Advanced working knowledge of CRM systems and digital analytics tools required. Experience in a multi-channel marketing environment. EducationEducationBachelor's Degree (Required)Certification/LicensureGoogle Data Analytics Professional Certificate (Preferred)Microsoft Certified Power BI (Preferred)Adobe Customer Journey Analytics (CJA) (Preferred)ExperienceExperienceRequired to have a minimum of 2 years of experience working in digital marketing and analyticsRequired to have experience using SQLRequired to have experience working in the healthcare industryRequired to have experience using in SalesforceWe provide market-competitive compensation packages, inclusive of base pay, incentives, and benefits. The base pay range for full-time employment is $76,273.60 - $118,872.00 annually. Additional compensation may be available for this role, such as shift differentials, on-call pay, shift premiums, extra-shift incentives, or bonus opportunities. Compensation within the range may vary based on qualifications, experience, location, market conditions, and business needs. Note: If an annual salary is posted, it is based on a full-time colleague working 2,080 hours annually. Sentara offers a comprehensive benefits package, including medical, dental, vision, life and disability insurance; 401(k)/403(b) with employer match; paid time off (vacation, sick time, and holidays); paid parental and military leave; educational assistance or student loan repayment; and voluntary benefits. Benefits: Caring For Your Family and Your CareerMedical, Dental, Vision plansAdoption, Fertility and Surrogacy Reimbursement up to $10,000Paid Time Off and Sick LeavePaid Parental & Family Caregiver LeaveEmergency Backup CareLong-Term, Short-Term Disability, and Critical Illness plansLife Insurance401k/403B with Employer MatchTuition Assistance – $5,250/year and discounted educational opportunities through Guild EducationStudent Debt Pay Down – $10,000Pet InsuranceLegal Resources PlanColleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is metSentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves. In support of our mission "to improve health every day," this is a tobacco-free environment. For positions that are available as remote work,Sentara Health employs associates in the following states: Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming. J-18808-Ljbffr