Marketing & Communications Associate

Job Details: - Level: Entry - Job Location: PBLWorks Home Office - San Rafael, CA - Salary Range: $60,000 - $85,000 per year Position Summary The Marketing and Communications Associate is responsible for the successful planning and execution of marketing projects related to branding, digital marketing, and events to develop and deepen our relationships with our audiences by driving awareness of PBLWorks’ brand, products, and services. This position reports to the Chief Revenue Officer, who will provide direct mentorship and structured onboarding, making this a strong next step for someone early in their marketing career with a demonstrated track record of writing, design, digital media, and deadline-driven production. This role calls for someone with strong communication instincts, real project-management experience (even if it wasn’t earned in a corporate job), high attention to detail, and the ability to work effectively across teams — including the judgment to manage day-to-day work independently once given direction. Key Responsibilities: - Under the guidance of the Chief Revenue Officer, implement strategies that expand our brand presence and strengthen our marketing, positioning, and brand integrity in service of the organization’s growth goals. - Develop and execute marketing and communications materials to publicize existing and new products, services, publications, and events (including PBL World and regional conferences), supporting our go-to-market strategy and stakeholder adoption. - Write and design compelling content aligned with the PBLWorks style guide. - Build and manage the PBLWorks editorial calendar and related strategies for marketing channels (blog, email, social media, webpages) to drive engagement and growth, including B2C sales and B2B lead generation. - Execute email marketing and automation campaigns, with training provided on our specific tools, and help track engagement to better understand our audience. - Support projects to develop brand-aligned collateral for digital and print (catalogs, landing pages, sales sheets, postcards), working alongside vendors and colleagues. - Track data for the Marketing team’s key performance indicators and help produce regular reporting so the team can iterate on strategy. - Manage the inventory of brand-aligned materials (slide decks, microsites), and maintain our internal hubs for brand assets and communications style. - Collaborate across the organization on communications and marketing initiatives that strengthen the customer journey and drive revenue. - Bring a curious, data-informed mindset