MARKETING DIRECTOR

MARKETING DIRECTOR KENTECH Consulting Inc. is an award-winning background technology screening company. We are the creators of innovative projects such as eKnowID.com - 1st consumer background checking system of its kind, and ClarityIQ a high-tech/high-touch investigative case management system. MISSION We're on a mission to help the world make clear and informed hiring decisions VALUE In order to achieve our team, exhibit the behaviors and core values aligned with this mission http://www.ekentech.com/core-values

• People Focused: We are client focused and results-driven.

Growth Minded: We believe in collaborative learning and industry best practices to deliver excellence. Fact Finders: We are passionate investigators for discovery and truth. Community Partnerships: We believe there is no greater power for transformation than delivering on what a communities and employees care about. IMPACT As a small agile company, we seek high performers who relish in the idea that their effort will directly impact our customers and help shape the next evolution of background investigations.

Job Description

The Marketing Director is responsible for developing, leading, and executing KENTECH's marketing strategy to support brand growth, customer acquisition, lead generation, market positioning, and revenue objectives. This role combines strategic marketing leadership with hands-on execution across inbound marketing, digital advertising, content, SEO, marketing automation, brand development, public relations, and conversion optimization. The Marketing Director works closely with executive leadership, Product, Business Development, Client Success, and creative resources to align marketing activity with KENTECH's business goals. The role is also responsible for building scalable internal marketing capabilities and providing direction to marketing team members and external resources.

Key Responsibilities

• Develop and execute KENTECH's overall marketing strategy in alignment with company growth and revenue objectives.

Develop and refine go-to-market strategies for KENTECH's investigative, background screening, and technology solutions. Define target audiences, customer segments, positioning, messaging, and value propositions. Translate company strategy into measurable marketing campaigns, priorities, and execution plans. Partner directly with executive leadership on growth, market positioning, customer acquisition, and revenue initiatives. Develop marketing strategies for both B2B and B2C audiences as applicable to KENTECH's products and services. Own and optimize HubSpot-based inbound marketing strategies, workflows, segmentation, automation, lead nurturing, and reporting. Develop and execute multi-channel marketing campaigns across approved digital platforms. Oversee paid advertising strategies across platforms such as Google, LinkedIn, Meta, and other appropriate channels. Develop lead-generation strategies designed to convert qualified prospects into customers. Manage email marketing campaigns, automated nurture programs, audience segmentation, and lifecycle communications. Lead SEO, content marketing, and organic-growth initiatives. Oversee development of website, landing-page, and digital content designed to improve engagement and conversion. Conduct or oversee A/B testing and conversion-rate optimization activities. Analyze campaign and funnel performance and recommend adjustments based on data. Establish and monitor relevant marketing metrics, including customer acquisition cost, return on advertising spend, click-through rates, marketing-qualified leads, conversion rates, and other appropriate performance indicators. Maintain clear reporting on marketing performance, pipeline contribution, customer acquisition, and revenue impact. Identify new marketing channels, partnerships, sponsorships, and promotional opportunities. Develop and maintain KENTECH's brand positioning, voice, visual consistency, and market presence. Ensure messaging remains consistent across campaigns, platforms, products, and audience segments. Oversee development of marketing content, including digital campaigns, thought leadership, blogs, presentations, email campaigns, and other materials. Support public relations efforts, including press releases, media outreach, industry recognition, and company announcements. Identify appropriate media, networking, conference, sponsorship, and industry opportunities that support brand visibility and growth. Provide strategic direction to Social Media, Graphic Design, Video, copywriting, and other creative resources. Review and approve marketing content and creative assets for brand alignment, quality, accuracy, and strategic fit. Build and develop internal marketing capabilities as KENTECH transitions appropriate functions from external agency support to internal execution. Support recruiting, onboarding, coaching, and development of marketing team members as the function grows. Establish clear expectations, priorities, workflows, and accountability for marketing resources. Collaborate with Product to align market messaging with product capabilities, launches, and customer needs. Collaborate with Business Development to support pipeline generation, sales enablement, campaigns, presentations, and opportunity development. Collaborate with Client Success to understand customer feedback, retention trends, market needs, and opportunities for expansion. Use customer, campaign, market, and competitive data to improve marketing strategy and decision-making. Monitor competitor activity, market trends, emerging channels, and changes in customer behavior. Evaluate marketing technology, automation, AI, and other tools that may improve marketing efficiency and performance. Use approved AI and automation tools to support research, campaign development, content workflows, analysis, and marketing operations while maintaining appropriate human review. Maintain organized marketing plans, campaign documentation, performance data, creative assets, and reporting. Protect confidential customer, prospect, marketing, financial, strategic, and company information. Perform additional marketing leadership responsibilities as assigned.

Qualifications

• 5+ years of marketing leadership experience with significant responsibility for inbound marketing, digital growth, demand generation, or revenue-focused marketing.

Demonstrated experience developing and executing marketing strategies tied to measurable business and revenue outcomes. Strong HubSpot experience, including workflows, automation, segmentation, lead nurturing, campaign management, and reporting. Experience developing and executing B2B and B2C marketing strategies. Strong experience with SEO, content marketing, digital advertising, and lead generation. Experience managing paid digital campaigns across platforms such as Google Ads, LinkedIn, Meta, or comparable channels. Experience with marketing analytics, performance measurement, and campaign optimization. Hands-on experience with A/B testing and conversion-rate optimization. Understanding of website user experience, landing-page optimization, and digital conversion funnels. Strong copywriting, editing, and content-development skills. Experience developing brand positioning, messaging, and integrated marketing campaigns. Demonstrated ability to translate business objectives into actionable marketing plans. Strong leadership and team-development skills. Experience directing internal employees, contractors, agencies, or creative resources. Strong analytical and problem-solving skills. Strong written, verbal, and presentation skills. Ability to communicate marketing strategy and performance clearly to executive leadership. Ability to manage multiple initiatives, campaigns, deadlines, and stakeholders simultaneously. Ability to work independently in a remote, fast-moving environment while maintaining strong communication and accountability. Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant professional experience.

Preferred Qualifications

• Experience in technology, HR technology, background screening, investigations, SaaS, compliance, professional services, or a related industry.

Experience launching or scaling a new product, service, or business division. Experience transitioning marketing functions from agency-led execution to an internal team. Experience building or managing high-performing marketing teams. Experience with public relations and media outreach. Experience with advanced marketing analytics and attribution. Familiarity with the Entrepreneurial Operating System (EOS). Experience with growth marketing or growth-hacking methodologies. Experience working in a startup, founder-led, or rapidly growing organization. Experience supporting public-sector or government-focused marketing initiatives. Experience with marketing automation, AI-enabled workflows, and emerging marketing technology. Soft Skills

• Strategic Thinking: Connects marketing initiatives to broader company, market, customer, and revenue objectives.

Leadership: Provides clear direction, priorities, accountability, and development to marketing resources. Execution: Translates strategy into measurable campaigns, deliverables, and results. Analytical Thinking: Uses campaign, customer, and revenue data to evaluate effectiveness and make informed decisions. Creativity: Develops compelling messaging, campaigns, and approaches that differentiate KENTECH in the market. Communication: Communicates marketing strategy, expectations, results, and recommendations clearly across the organization. Collaboration: Works effectively with executive leadership, Product, Business Development, Client Success, and creative resources. Accountability: Takes ownership of marketing performance and follows initiatives through execution and evaluation. Adaptability: Responds effectively to changing priorities, market conditions, customer needs, and channel performance. Business Acumen: Understands the relationship between marketing investment, pipeline, customer acquisition, revenue, and company growth. Organization: Effectively manages campaigns, priorities, timelines, resources, and performance reporting. Professional Judgment: Balances creative opportunity, data, brand standards, business priorities, and risk when making marketing decisions. Additional Information

• Employment Type: Full-Time, W-2
• Work Arrangement: Remote
• Schedule: Based on business needs and leadership responsibilities
• Benefits: Health, dental, and vision coverage
• Company-sponsored short-term disability, long-term disability, and Life/AD&D coverage
• Paid Time Off
• 401(k) with company match
• Additional benefits subject to eligibility and current plan terms

Equal Employment Opportunity KENTECH Consulting Inc. is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive workplace.