Marketing Events Specialist

GlobeStar Systems is a leader in integrated clinical communication. Our cornerstone product, Connexall®, is an award-winning Enterprise grade IoT platform, purpose built for the healthcare industry. Connexall® delivers a customizable suite of integration solutions to meet the unique and specific communications requirements of any organization. Connexall® services over 1,500 healthcare providers around the world, helping customers improve clinical workflow and driving better patient and staff outcomes. Job Title: Marketing Events Specialist Type: Full-Time, Permanent Start Date: Immediately Location: USA (Remote) Job Summary Reporting to the Director of Marketing, the Marketing Events Specialist will own the full event lifecycle from strategy and planning, through execution and post-event measurement. This individual will partner with the sales team and with external vendors to deliver high-quality event experience across the United States, Canada, and Europe. The ideal candidate will have experience in planning, coordinating, and executing a portfolio of conferences, trade shows, customer events, and industry association activities that support the organization's marketing and business objectives. The Marketing Events Specialist will ensure that every event contributes to brand visibility, customer engagement, lead generation, and business growth. This individual brings a business-driven mindset, understands the role events play in the buyer journey, and is focused on maximizing return on investment for every event. Primary Responsibilities Own the full lifecycle of conferences, trade shows, customer events, webinars, and sponsorship opportunities. Partner with the Director of Marketing to develop annual event plans aligned with marketing and revenue objectives. Evaluate event and sponsorship opportunities to ensure alignment with target audiences, strategic priorities, and business goals. Develop and execute integrated event strategies across in-person and virtual channels to drive awareness, engagement, and pipeline growth. Coordinate event calendars, timelines, deliverables, stakeholder communications, and vendor activities to ensure seamless execution. Coordinate speaker abstract submissions and thought leadership opportunities with Sales, Marketing, and subject matter experts. Develop and manage a customer speaking program, securing opportunities for presentations, panels, case studies, and industry participation. Manage event logistics, including sponsorship deliverables, booth requirements, travel, shipping, venue coordination, and on-site execution. Develop and maintain event project plans, budgets, timelines, processes, and checklists to ensure consistent execution. Build and maintain relationships with event organizers, healthcare associations, vendors, and strategic partners. Negotiate contracts and manage vendor relationships to maximize value and control costs. Identify opportunities to enhance visibility and engagement through memberships, sponsorships, speaking opportunities, and partner collaborations. Oversee the procurement, inventory management, shipping, and distribution of event materials and promotional items. Partner closely with Sales to define event objectives, target accounts, meeting goals, and lead generation strategies. Coordinate pre- and post-event marketing campaigns, lead nurturing activities, and CRM tracking to support pipeline growth. Establish event KPIs, measure performance and ROI, and provide recommendations for continuous improvement. Ensure all event experiences and materials reflect Connexall’s brand, messaging, and value proposition. Collaborate with Marketing and Sales to create event content, customer engagement opportunities, and sales enablement assets. Strengthen customer relationships through impactful event experiences that reinforce Connexall's position as a trusted healthcare technology partner. Other duties as required.

Qualifications

Bachelor's degree in Marketing, Communications, Business, Event Management, or a related field. 5+ years of experience in event marketing, conference management, trade shows, sponsorships, or industry events. Exceptional organizational, communication, and project management skills. Highly detail-oriented with the ability to independently manage competing priorities. Proven experience managing multiple events simultaneously in a fast-paced B2B environment. Demonstrated experience managing both large-scale conferences and targeted engagement programs, including executive roundtables, customer events, speaking opportunities, and virtual events. Experience managing event budgets, negotiating vendor contracts, and overseeing event logistics. Strong understanding of demand generation, lead management, and marketing performance measurement. Experience working with healthcare organizations, healthcare technology companies, or industry associations is considered a strong asset. Willingness and ability to travel up to 25% throughout the United States, Canada, and Europe Benefits: Competitive annual salary A rich benefits package, including medical, dental, life, and disability insurance Retirement Savings Plan with employer contributions Paid Time Off (PTO) and company paid holidays Professional Development & Training Opportunities Education Reimbursement Program Flexible Work Arrangements (Hybrid/Remote options where applicable) Collaborative & Inclusive Work Environment