Marketing Manager — Digital Growth & Execution
About the Opportunity We're looking for a creative, resourceful, and highly organized Marketing Manager to manage and execute marketing across three growing businesses spanning B2B financial technology, e-commerce, and consumer financial services. This is a hands-on role for someone who enjoys both planning and doing. You'll manage websites, execute email campaigns, create compelling marketing content, drive digital traffic and conversions, coordinate conferences, and support customer acquisition. You'll work directly with company leadership to turn business priorities into effective marketing campaigns and measurable results. We're looking for someone who can take an idea, develop a plan, and independently execute it. You'll also be comfortable using AI and modern marketing tools to work efficiently, improve quality, and accomplish more with fewer resources. The Businesses You'll support three distinct brands, each with different audiences and marketing needs. Roost — B2B Financial Technology for Multifamily Roost provides financial technology solutions that automate security deposit management, refunds, and balance recovery for multifamily property operators. Marketing focuses on enterprise lead generation, industry conferences, email campaigns, website management, brand awareness, and sales enablement. SendNonsense — Consumer Products & E-Commerce SendNonsense creates humorous gifts, novelty products, and practical jokes sold through Shopify, Amazon, and wholesale channels. Marketing focuses on driving online traffic, increasing conversions, and growing sales through digital campaigns, SEO, email marketing, and Amazon advertising. AskJoy — Financial Wellness & Consumer Services AskJoy helps consumers manage subscriptions, identify potentially fraudulent charges, and get assistance with financial tasks. The company serves consumers directly and works with banks and credit unions to bring these services to their customers. Marketing focuses on financial institution lead generation, partner marketing, consumer acquisition, educational content, and product launches.
What You'll Do
Digital Marketing & Website Management Manage and update websites across all three businesses, including landing pages, product content, and promotional campaigns. Implement SEO best practices to improve organic traffic and search visibility. Optimize website content and user experiences to increase conversions. Coordinate with developers or contractors when technical support is needed. Monitor website performance and identify opportunities for improvement. Email Marketing & Campaign Execution Plan, create, schedule, and execute email marketing campaigns across multiple audiences. Develop prospect nurturing, customer engagement, promotional, and product launch campaigns. Manage email lists, audience segmentation, and marketing automation. Write compelling copy and create campaign graphics and assets. Track results and continuously improve campaign performance. Content Creation & Brand Marketing Create marketing content, including website copy, social media posts, product descriptions, case studies, presentations, and marketing collateral. Develop graphics and digital assets using tools such as Canva and AI-assisted design platforms. Maintain consistent brand messaging and visual identity across each business. Support product launches and marketing initiatives from concept through execution. Paid Advertising & Growth Manage digital advertising campaigns across Google, Meta, LinkedIn, and Amazon, as appropriate for each business. Drive qualified traffic to SendNonsense's Shopify store and optimize conversion performance. Manage Amazon FBA advertising, including keyword targeting, bids, budgets, and return on ad spend (ROAS). Support B2B lead generation for Roost and AskJoy through targeted digital campaigns. Monitor advertising performance, optimize spending, and identify opportunities to improve ROI. Conferences, Events & Sales Support Coordinate industry conferences, trade shows, webinars, and marketing events for Roost and AskJoy. Manage event planning, registrations, promotional materials, vendors, and logistics. Execute pre-event marketing and post-event follow-up campaigns. Create presentations, one-pagers, and other B2B sales and partnership materials. Track event leads and marketing outcomes. AI & Marketing Technology Use AI tools such as ChatGPT, Claude, and Canva AI to accelerate content creation, research, design, and campaign execution. Leverage AI and automation to improve productivity, streamline workflows, and deliver high-quality work efficiently. Stay current with emerging marketing technologies and apply them where they add practical value. Marketing Planning & Performance Develop and maintain marketing calendars across all three businesses. Manage multiple campaigns, priorities, and deadlines independently. Collaborate with company leadership to prioritize initiatives and allocate marketing resources. Track key performance metrics, including traffic, leads, conversions, campaign engagement, and advertising ROI. Provide regular updates on campaign results, progress, and recommended improvements.
What We're Looking For
Required Qualifications 5+ years of hands-on digital marketing experience, ideally in a small business, startup, or entrepreneurial environment. Demonstrated ability to independently plan, create, and execute marketing campaigns. Strong experience with email marketing, website management, content creation, and digital advertising. Excellent writing, editing, and communication skills. Experience creating graphics and marketing materials using Canva or similar tools. Working knowledge of SEO, Google Analytics, and digital marketing performance metrics. Comfortable managing multiple brands, audiences, and competing priorities. Proficient in using AI tools to improve marketing productivity and execution. Strong organizational skills, attention to detail, and ability to meet deadlines. Self-motivated, resourceful, and comfortable working with minimal supervision.
Preferred Qualifications
Experience with B2B SaaS, financial technology, or enterprise marketing. Experience with Shopify, Amazon Ads, and e-commerce conversion optimization. Familiarity with HubSpot, Mailchimp, Klaviyo, or similar marketing platforms. Experience managing Google, Meta, LinkedIn, or Amazon advertising campaigns. Experience coordinating industry conferences, trade shows, or webinars. Familiarity with marketing automation tools and workflows. What Success Looks Like Within your first three months, you'll have: Established a consistent marketing calendar and execution process across all three businesses. Taken ownership of website updates, email campaigns, and ongoing marketing activities. Increased qualified website traffic and improved conversion performance. Established consistent management and optimization of digital advertising campaigns. Successfully coordinated conferences, campaigns, and product launches. Improved marketing efficiency through AI and automation. Implemented clear performance reporting that helps leadership understand what's working. Become a trusted marketing partner who independently turns ideas into completed campaigns. Who Will Thrive Here You'll enjoy this role if you: Love executing great marketing, not just talking about strategy. Can move comfortably between B2B marketing, e-commerce, and consumer audiences. Enjoy writing, creating, experimenting, and improving results. Are comfortable wearing multiple hats and managing a variety of projects. Embrace new technology and find creative ways to work smarter. Have strong marketing instincts and care about measurable business outcomes. Take ownership, solve problems, and follow through without needing constant direction. Thrive in a primarily remote work environment (90% work from home), maintaining high productivity, accountability, and effective communication. We're not looking for someone who primarily wants to manage agencies or oversee a large marketing team. We're looking for a talented, hands-on marketer who enjoys creating, executing, and seeing the results of their work. Why Join Us? You'll have the opportunity to make a meaningful impact across three growing businesses, each with unique products, customers, and growth opportunities. You'll work directly with entrepreneurial leadership, have significant ownership of marketing execution, and enjoy the freedom to bring new ideas to life. This is an opportunity for someone who enjoys variety, takes initiative, and wants to see the direct impact of their work.
How to Apply
Please submit your resume along with examples of marketing campaigns, websites, email campaigns, or other marketing work you've personally created. We'd especially like to see examples of campaigns you've executed independently, results you've achieved, and how you've used modern marketing tools to improve your work. Pay: $70,500.00 - $90,000.00 per year Benefits 401(k) Dental insurance Flexible schedule Health insurance Life insurance Paid time off Professional development assistance Vision insurance People with a criminal record are encouraged to apply Work Location: Hybrid remote in Vancouver, WA 98683