Marketing Manager & Growth Lead (D2C)
Note: WFH (work-from-home) eligible.Amos Media is seeking a high-autonomy, "full-stack" Marketing Manager to lead customer acquisition, retention, and ecommerce growth for our 150-year-old legacy hobby brands ( Coin WorldandAmos AdvantageThis is not a traditional "management" role; it is aSenior Executionrole. You will be the primary architect and operator of our digital funnels. You are responsible for maintaining a critical $20 CPA for magazine subscriptions while simultaneously pivoting our ecommerce strategy to defend against aggressive new market competitors and supply-chain interference.The ideal candidate thrives in a "Department of One" environment, is comfortable navigating proprietary legacy software, and possesses the strategic maturity to advise ownership on long-term growth and risk mitigation.
Key Responsibilities
Performance Marketing & Subscription AcquisitionPaid Media Management:Execute daily hands-on management of Meta (Facebook) and Google Ads with a combined monthly budget of $8,500+.CPA Optimization:Own the $20 CPA benchmark forCoin Worldsubscriptions. You must be able to write copy, wireframe creative, and optimize sets without agency support.Multi-Channel Expansion:Scale reach using Google Customer Match to target database segments unreachable via Meta and experiment with high-ticket ($100+) print/digital subscription bundles.Reactivation Strategy:Lead a digital-first reactivation pivot to reduce reliance on expensive physical mailers (currently costing $43/customer). Ecommerce Strategy & Competitor Defense (Amos Advantage)1st-Party Pivot:Execute a mandated shift away from licensed 3rd-party products toward high-margin, Amos-owned proprietary brands (Stamp Albums, Mounts, and Supplements).Competitor Safeguarding:Proactively market 1st-party alternatives to mitigate "sandbagging" and supply-chain hostility from competitors (SSLLC).Merchandising & POD:Manage a storefront of 7,000+ SKUs, leveraging Print-on-Demand (POD) capabilities to manage inventory carry and storage.Product Launches:Lead the technical spec, marketing launch, and maintenance of a new "Autoship" Supplement Cluband a proprietaryCustomer Loyalty/Membership programSeasonal Campaigns:Execute high-impact events, including the "July 4th Restock Sale," to signal market dominance following inventory replenishment. Funnel Optimization & Lead GenerationDOI Overhaul:Replace plaintext Double-Opt-In (DOI) emails with a high-value "Bribe-to-Confirm" Lead Magnet sequence to capture 1,000+ monthly passive leads.Editorial Synergy:Act as the marketing bridge for the Editorial Director, providing actionable content analytics (e.g., "Big Sale" and "Controversy" traffic) to drive better content development and lead magnet creation.Email Marketing:Manage the weekly Amos Advantage newsletter (15k list) and all automated renewal/onboarding drip campaigns. Sales EnablementSupport Collateral:Develop professional Media Kits, Rate Cards, and Sell Sheets for the in-house advertising sales team.Active Lead Gen:Implement CRM drip campaigns and B2B lead magnets to provide the sales team with "warm" advertiser leads rather than relying on cold outreach. Technical & Professional RequirementsFull-Stack Execution:You must be a "doer"—capable of producing creative, writing copy, and deploying technical campaigns independently.Legacy Tech Navigation:Proven ability to learn and operate within idiosyncratic, proprietary legacy CRM, ERP, and ESP systems.Data Analysis:Ability to liaise with IT/Finance to solve for and trackLifetime Value (LTV) andChurn Analysismetrics.Strategic Reporting:Provide consistent reporting to the CEO, focusing on "Controllable Revenue" (1st-party) vs. "At-Risk Revenue" (3rd-party licensed IP).AI Integration:Proficiency in using AI tools to accelerate creative production, copywriting, and data synthesis is highly encouraged. Qualifications 5–7+ years of experience in D2C Digital Marketing, Subscription Marketing, or Ecommerce.Demonstrated experience managing $5k+ monthly ad spends with strict CPA/ROAS targets.Background in a niche hobbyist, "enthusiast," or legacy media market is a significant plus.Advanced proficiency in Google Analytics, Meta Ads Manager, and Google Ads. Culture & BenefitsWork-Life Balance:Standard 4-day work week (32 hours) with high autonomy.Stability:Join a 5th-generation family business with a 150-year history.Health:Comprehensive, low-premium medical insurance.