Marketing Operations Specialist
Posted via SalaryGuide - the career platform built for marketers. Own HubSpot and the marketing systems behind Alfred Music and MakeMusic. This remote Marketing Operations Specialist role lists a Colorado base salary of $68,550 - $114,250, plus eligibility for performance-based variable compensation. If you have 3+ years in marketing operations and hands-on HubSpot system ownership, this role puts you at the center of automation, attribution, and reporting across two music brands. Open the full role on SalaryGuide to explore the job breakdown and tailor your resume to the JD. Role Snapshot Title: Marketing Operations Specialist - Alfred Music Company: Alfred Music, working across Alfred Music and MakeMusic within the Peaksware portfolio Location: Remote; Louisville, Colorado, United States Employment type: Full-time Base salary: $68,550 - $114,250 annually in Colorado Experience: 3+ years in marketing operations, including HubSpot administration as a system owner Company Overview Alfred Music and MakeMusic combine educational publishing and music technology to support musicians, instructors, and creators. Alfred Music produces method books, sheet music, and educational resources. MakeMusic develops digital platforms, including MakeMusic Cloud, that support how music is taught, learned, and practiced. Both brands are part of the Peaksware portfolio.
About the Role
Reporting to the Sr. Director of Growth, you will own the marketing technology stack for Music Brands, with responsibility for HubSpot, marketing and CRM data accuracy, and trusted reporting. You will build the automation, attribution, and reporting infrastructure behind campaigns across Alfred Music and MakeMusic, partnering with Digital Marketing, Content Marketing, Product Marketing, and Sales.
Responsibilities
Own HubSpot administration across Marketing Hub, Sales Hub, and CMS. Build and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programs. Manage HubSpot data architecture, including custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standards. Own campaign attribution setup, UTM governance, source tracking, and multi-touch attribution reporting. Develop lead scoring and qualification models that prioritize sales outreach. Manage integrations across websites, ecommerce, product and trial signup flows, BI tools, and third-party vendors, validating data flow from end to end. Build reports and dashboards in HubSpot, Google Analytics, and Sigma. Track traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution. Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse. Resolve discrepancies and communicate performance insights to marketing, sales, and executive stakeholders. Support campaigns across email, web, social, and paid channels. Run A/B and multivariate tests, from test design and deployment through results analysis, and optimize against KPIs. Improve and document marketing processes, evaluate technologies, manage vendor relationships, and help the team get full value from the existing stack. Qualifications 3+ years in marketing operations, with hands-on HubSpot administration as a system owner. Both Marketing Hub and Sales Hub experience are required. Experience building BI reports and dashboards in tools such as Sigma, Looker, Tableau, or Power BI, including working with warehouse data from Snowflake, BigQuery, or similar platforms. Advanced proficiency in GA4, Google Tag Manager, and Excel or Google Sheets, including pivot tables, lookups, and modeling. Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems. Experience with A/B and multivariate testing and AI tools such as Claude Cowork or OpenAI Codex. Working knowledge of HTML and CSS for email templates and landing pages, plus CMS experience. WordPress and Shopify experience is a plus. Understanding of SaaS business models and the customer lifecycle. Strong project management, timely delivery, and clear written and verbal communication, including with senior stakeholders. Ownership, initiative, creative problem solving, and the ability to work effectively with diverse teams. If this role appeals to you and you believe you could grow into it, the employer encourages you to apply.
Compensation and Benefits
The Colorado annual base salary range is $68,550 - $114,250. The employer typically hires at the lower to midpoint of the range, with the top end reserved for internal growth and exceptional performance. Final compensation depends on relevant work experience, skills, certifications, and geographic location. This position is also eligible for a performance-based variable compensation plan. Benefits and perks include Medical, dental, and vision insurance; health savings and flexible spending accounts; paid parental leave; and an employee assistance program. Optional accident, critical illness, and hospital indemnity coverage. Company-paid short-term disability, long-term disability, basic life insurance, and AD&D options, plus optional employee-paid supplemental life coverage for employees, spouses, and children. 401(k) with company match, 12 paid holidays annually, and discretionary Flexible Time Off. Free access to company products, corporate discounts, and professional development resources. On-site fitness facilities, employee locker rooms and showers, secure indoor bike storage, employee access to e-bikes, and access to the Music and Podcast Studio. Job Listing Disclaimer This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application. Apply Through SalaryGuide Ready to own the systems that connect campaigns, customer data, and sales across Alfred Music and MakeMusic? The full role opens on SalaryGuide. Review the details and apply.