Marketing Ops Analyst
About the Opportunity The hiring organization is seeking a Marketing Ops Analyst to join its Revenue Operations team. In this fully distributed, remote role based in the United States, the analyst will develop a connected approach to measuring, analyzing, and forecasting performance across the complete customer lifecycle, from initial web engagement through sales conversion to closed-won revenue. Partnering closely with marketing, sales, customer success, RevOps, and executive leadership, this role provides shared funnel visibility, aligns core metrics, and drives data-backed decision-making across the business.
Key Responsibilities
Build full-funnel reporting that connects marketing activity in platforms such as HubSpot to opportunities and closed-won revenue in Salesforce, providing visibility to executives and teams across the organization. Partner with marketing and sales teams to define and document attribution models, clarifying definitions such as influenced versus marketing-sourced pipeline and lead tagging across marketing-led, sales-led, and SDR-led channels. Collaborate with marketing on lead scoring methodologies and lead routing processes into Salesforce. Evaluate and improve campaign return on investment reporting to inform marketing spend and resource allocation. Align marketing and go-to-market teams around standardized metric definitions and maintain them as a single source of truth. Develop reports and dashboards using AI tools, incorporate stakeholder feedback, and publish finalized reporting to business intelligence tools on a regular cadence. Explore and analyze datasets, leveraging AI where appropriate, to uncover proactive patterns and business insights.
Required Qualifications
Approximately 3 to 5 years of relevant professional experience. Strong analytical skills with hands-on experience in Excel and business intelligence tools. Working knowledge of marketing terminology and concepts, such as marketing qualified leads (MQLs). Strong interpersonal skills with the ability to build consensus and establish shared definitions across cross-functional teams. Curiosity regarding artificial intelligence and practical interest in applying AI within data analysis. Experience working in a SaaS environment. Authorization to work in the United States without employer sponsorship or transfer support.
Preferred Qualifications
Background in marketing, revenue operations, or a multi-functional go-to-market capacity. Ability to read and interpret SQL (writing SQL is not required).
Compensation and Benefits
Base salary: $125,500β$147,600 USD, determined by level of experience. Equity program. Comprehensive health coverage for employees, with dependent coverage available. Flexible paid time off. Paid parental leave. Annual professional development allowance. Home office, co-working, and internet stipends. Additional Information Employment Type: Full time. Location: Remote (United States). Work Authorization: The organization cannot sponsor or support visa transfers at this time. All new hires are required to verify identity and eligibility to work in accordance with applicable legal requirements. Equal Opportunity and Accommodations: The organization is an equal opportunity employer committed to a diverse, equitable, and inclusive workplace. Reasonable accommodations are available upon request for individuals participating in any stage of the hiring process.