Meta & Google Ads Media Buyer

Meta & Google Ads Media Buyer — Mission Sierra Media Mission Sierra Media is a growing video production and digital marketing agency serving home-service and small-business clients across the U.S. We build the ad creative, run the campaigns, and manage the full client relationship — and we're looking for a full-time Media Buyer who can take real ownership of campaign setup, targeting, and performance across our client roster. What you'll do:

• You'll manage Meta (Facebook/Instagram) and Google Ads accounts for a portfolio of active clients — primarily home-service businesses (contractors, landscapers, HVAC, specialty trades) running lead-generation campaigns. This means building and launching ad sets, setting precise geographic targeting based on each client's actual service area, monitoring daily performance, and making real-time optimization decisions.
• You'll work closely with our account management and creative teams in Slack, and you'll be expected to flag problems, ask questions, and push back when something doesn't look right — not just execute instructions without understanding why.

What we need from you:

• 3+ years of hands-on Meta Ads and Google Ads management, ideally in an agency setting with multiple client accounts running simultaneously.

• Strong command of English, written and verbal — you'll be communicating directly with our U.S.-based team daily, often explaining campaign decisions and performance in real time.

• Deep comfort with U.S. geography and local market logic — you need to understand service areas, drive-time radii, and regional targeting without relying on guesswork or AI tools to make decisions for you.
• A geography-first targeting approach: we build audiences from zip codes and service radii, never from interest or demographic layering. You should already think this way or be quick to adopt it.

• Genuine analytical judgment — you'll be expected to question onboarding data, catch inconsistencies, and understand the "why" behind a client's targeting before implementing it, not copy-paste from a form.
• Reliable availability that overlaps substantially with U.S. Eastern/Central business hours.

• Experience with Meta Ads Manager, Meta Business Suite, and Google Ads at a campaign-builder level (not just reporting).

Nice to have:

• Experience with lead-gen funnels specifically (vs. e-commerce ad experience).
• Familiarity with CRM/lead-tracking tools (we use VidLead).
• A marketing or business degree, though we care more about demonstrated skill than credentials.

Hiring process:

• Short initial interview, followed by a paid skills assessment: we'll give you a real (anonymized) client brief and ask you to walk us through how you'd build the targeting and campaign structure, with your reasoning.
• We're hiring for judgment, not just platform familiarity.

This is a full-time, remote position based in Latin America, with compensation competitive for the region and role.

3+ years hands-on Meta Ads and Google Ads management, strong English, deep U.S. geography knowledge, geography-first targeting approach, analytical judgment, availability overlapping U.S. Eastern/Central hours, experience with Meta Ads Manager, Meta Business Suite, and Google Ads.

Key Responsibilities

• managing ad campaigns
• optimizing performance
• building ad sets

Skills & Tools

Meta Ads Manager, Meta Business Suite, Google Ads, Slack, VidLead

Job Details

• Category: Marketing
• Seniority: Mid Level
• Commitment: Full Time
• Workplace: Remote — Mexico City, Mexico City, Mexico
• Salary: USD 11,440 – 15,600 / year
• Languages: English

About Mission Sierra Media

A video production and digital marketing agency serving home-service and small-business clients across the U.S. — Industry: Media and Communications

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