One Firefly is hiring: Senior SEM Analyst in New York

Location: Remote (Full-Time, Work-from-home position)Position SummaryOne Firefly is seeking a highly skilled and strategic Senior SEM Analyst to join our growing Digital Advertising team.Do you enjoy owning and optimizing high-performing paid search campaigns?Are you energized by turning data into strategy and measurable growth?Do you enjoy mentoring others and contributing to team-wide success?As our newest Senior SEM Analyst, you’ll lead the strategy, execution, and optimization of paid search campaigns across a portfolio of clients, while also playing a key role in supporting internal initiatives and team development. Reporting to the SEM Team Lead, you’ll act as a subject‑matter expert in paid search—driving performance, guiding junior team members, and contributing to the evolution of our SEM services.You’ll collaborate closely with account managers, analysts, and leadership to align campaign strategy with client goals and business outcomes. This role is ideal for someone who is both analytical and strategic, thrives in a fast‑paced environment, and enjoys balancing hands‑on execution with leadership and mentorship.Note: This is a full‑time, remote‑based (work from home) position; candidates should have access to reliable high‑speed internet and be comfortable working in a highly collaborative, virtual environment.One Firefly is a US based company. Candidates must be comfortable speaking and writing in fluent EnglishWhat You’ll DoLead implementation, management, and optimization of paid search campaigns, with potential expansion into display and other paid media channelsConduct advanced keyword research, audience targeting, and competitive analysis to inform campaign strategyExecute ongoing campaign optimizations (bids, budgets, keyword management, A/B testing) to improve KPIs such as CTR, CPC, and conversion ratesAnalyze campaign performance using Google Ads, Google Ads Editor, and Google Analytics to identify trends and opportunitiesWrite, test, and refine ad copy aligned with best practices to drive performanceProvide strategic recommendations on landing page performance to improve conversion rates and ROIPartner with Account Managers to prepare for monthly client reporting and strategy calls, with increased involvement in communicating insights and recommendationsAct as a paid search subject‑matter expert in internal and client‑facing conversations as neededMentor and support onboarding SEM Analysts, providing guidance on best practices, processes, and optimization strategiesAssist in developing training materials and leading team workshops to support ongoing learning and developmentProvide peer reviews and feedback to ensure campaign quality and consistency across the SEM teamSupport One Firefly’s Corporate Marketing Program by building, optimizing, and monitoring internal campaignsCollaborate with cross‑functional teams to ensure internal campaigns align with brand goals and lead generation targetsAssist the SEM Team Lead with strategic projects to improve team operations, tools, and workflowsMaintain strong organization through project management tools and accurate time trackingFollow established SOPs while identifying opportunities to improve efficiency and processesWhat You’ll Bring5+ years of experience managing digital advertising campaigns, with a focus on paid searchStrong expertise in Google Ads, including campaign strategy, optimization, and reportingExperience managing multiple client accounts simultaneously (agency experience preferred)Google Ads Certification (Search required; Display preferred)Experience managing significant ad budgets (e.g., $200K+ annually)Experience mentoring or training team members is a strong plusFamiliarity with Google Analytics, Google Tag Manager, and Google Search Console is a plusStrong analytical mindset with the ability to translate data into actionable insightsExcellent organizational and time management skills in a remote environmentStrong written and verbal communication skills, with the ability to clearly present strategy and performanceComfortable participating in frequent video calls and collaborating with distributed teamsA proactive, solutions‑oriented mindset with a commitment to continuous learningWhat We OfferAs a full‑time employee, you would receive the following benefits:A remote‑first culture that allows for flexible hours (Remote since 2015!)Private Health, Dental, and Vision 100% paid for employee only, dependent coverage is available for an additional cost10 Paid HolidaysPaid Time Off that increases with tenure, plus 1 additional day for Volunteer workBonus opportunities tied to clear performance metricsPersonal Development Allowance (To be used for Professional and Personal Development)Company provided computer, monitor, keyboard and mouse along with additional office supply funds your first yearTeam events to build relationships in person#J-18808-Ljbffr