Paid Media Designer | Meta, Google & Performance Creative

Short-Term Contract | 2–4 Weeks | US-Based Preferred | Remote CUDDLY is seeking a freelance designer who specializes in high-performing paid media creative. We operate across animal rescue fundraising and premium pet food e-commerce. We're looking for a designer who understands that great advertising must do more than look good — it needs to capture attention, communicate quickly, and drive action. You'll work with our marketing team to turn creative briefs, existing assets, and campaign concepts into compelling paid media ads. Scope of Work Design static ads and carousel creative for Meta, Google, and other paid digital channels. Develop multiple creative variations for testing different messages, offers, and visual approaches. Adapt existing creative across required platform sizes and placements. Create bold, attention-grabbing visual treatments with clear messaging and CTAs. Refresh existing ads and develop new concepts based on campaign priorities and performance feedback. Collaborate with the marketing team on creative ideas, hooks, and execution.

What We're Looking For

Demonstrated experience designing paid social and performance marketing creative. Strong portfolio of actual advertising work, particularly Meta and Google. Understanding of direct-response advertising, visual hierarchy, and creative testing. Ability to balance brand consistency with performance-focused execution. Proficiency in Figma, Photoshop, and/or Illustrator. Comfortable working quickly, taking feedback, and producing multiple iterations. Experience in DTC e-commerce, nonprofit fundraising, or consumer brands is a plus. Project Details Initial engagement: approximately 2–4 weeks. Remote, US-based preferred. Flexible hours with overlap during US business hours. Potential for ongoing project-based work. To Apply Please include: Five examples of paid media ads you've personally designed. An example of a campaign where you developed multiple creative variations. Your hourly rate and availability. A brief explanation of what you think makes an effective paid social ad. We're specifically looking for performance marketing design experience, not general graphic design. Please prioritize relevant advertising examples in your application.