Paid Media Specialist (Volunteer, Remote)

Remote

• 3 to 5 hours a week, flexible
• Three-month minimum
• Unpaid volunteer role
• Reports to the Marketing Officer

When disaster strikes, the organizations that respond need to find each other fast. Conversa Corps built Aid Arena, a free, professional collaboration space where 900+ members from 530+ organizations coordinate disaster and humanitarian response. Every aid organization, emergency manager, and government or community group that joins makes the whole network stronger. We're looking for a volunteer Paid Media Specialist to put our Google Ad Grant to work: turning search traffic into new members, and proving with real numbers what works. It's a real conversion problem with a mission attached. ROLE SUMMARY You'll run Conversa Corps' Google Ad Grant campaigns, aimed at global humanitarian and disaster aid organizations, emergency managers, and government and community-based groups. You'll set up conversion tracking first, so every number we report is real, then build, test, and refine campaigns that bring qualified visitors to Aid Arena. This role is half of a deliberate pair: you send the traffic, and our volunteer CRO Specialist makes the page it lands on worth the click. WHAT YOU WILL DO Build and run conversion-focused Google Ads campaigns through our Google Ad Grant, aimed at global humanitarian and disaster aid organizations, emergency managers, government and community based Set up conversion tracking first, so every number we report is real Keep the Ad Grant account in good standing with Google's program requirements, including click-through rate, meaningful conversions, and account structure Write ad copy from our messaging framework and test it, one variable at a time Report monthly: grant spend, cost per lead, cost per member joined, and what we learned Work with our CRO Specialist so the landing pages convert what you send YOU ARE A FIT IF YOU HAVE Hands-on experience running paid campaigns with a measurable outcome Working knowledge of Google Ads and conversion tracking (Google Ads, GA4) The habit of reading a conversion report without a dashboard, and asking what a number means before quoting it 3 to 5 hours a week for at least three months NICE TO HAVE Google Ad Grants experience Paid social experience (Meta, LinkedIn) Nonprofit or emergency management experience (a plus, not a requirement) WHAT YOU GET A real conversion problem with a mission attached, a portfolio piece with results you can quote, a LinkedIn-ready title, and a reference from our Marketing Officer. Tools: Google Ads, Canva, Airtable, MailChimp, Givebutter, and Slack (access provided). ABOUT CONVERSA CORPS Conversa Corps is a Denver-based 501(c)(3) nonprofit dedicated to transforming crisis response through digital collaboration. We operate Aid Arena, a free, professional Slack-based collaboration platform serving 900+ members across 530+ organizations globally, connecting humanitarian, disaster response, and aid organizations so they can coordinate effectively when it matters most. We are a fully distributed, technology-forward team working where humanitarian mission meets digital innovation.