Paid Social Manager
We are seeking an experienced Paid Social Media Manager to lead paid social strategy, execution, optimization, and performance for a growing retail, consumer-focused organization. This role is ideal for someone who brings deep hands-on expertise across paid social platforms while also being comfortable owning strategy, managing budgets, leading team and agency resources, and translating performance data into actionable insights. This is a remote opportunity for candidates located in Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Wisconsin, or Wyoming.
Responsibilities
Lead paid social strategy across Meta, TikTok, and additional platforms such as Pinterest, Reddit, Snapchat, and emerging channels. Translate broader marketing and growth objectives into channel-specific strategies, budgets, audience plans, and campaigns. Manage budget allocation, pacing, targeting, bidding, and optimization against customer acquisition and growth goals. Own performance reporting across key metrics including CAC, CVR, CTR, and media spend, proactively identifying trends and opportunities. Develop and manage structured testing strategies across creative, audiences, placements, and bidding approaches. Diagnose performance challenges such as creative fatigue, audience saturation, and changes in platform performance and recommend appropriate optimizations. Manage and develop paid social team members while overseeing campaign builds, quality assurance, and day-to-day optimizations. Lead agency partners to ensure strong execution, testing discipline, and overall account quality. Partner with analytics teams on advanced measurement initiatives including brand lift studies, marketing mix modeling, and incrementality testing. Collaborate with creative teams to turn campaign performance insights into creative briefs and testing priorities. Partner with broader media and marketing teams to develop cohesive omnichannel strategies and inform media planning. Oversee tracking and platform infrastructure including pixels, CAPI integrations, event configuration, and product catalogs. Present performance insights, results, and recommendations to key marketing and business stakeholders.
Requirements
Bachelor’s degree in Marketing or a related field required. 4-6+ years of hands-on paid social experience, ideally within performance-driven consumer marketing. 1-2+ years of experience managing team members and/or leading agency relationships. Deep hands-on expertise across Meta and TikTok. Experience with Pinterest, Reddit, Snapchat, or other emerging social platforms is a plus. Strong knowledge of campaign structure, audience strategy, creative testing, bidding, optimization, and budget management. Experience managing performance-driven paid social campaigns for consumer-facing or omnichannel brands, ideally at scale. Strong understanding of performance metrics including CAC, CVR, CTR, and overall channel efficiency. Experience with advanced measurement approaches such as incrementality testing, marketing mix modeling, and brand lift studies. Ability to translate complex performance data into both tactical recommendations and clear business narratives. Strong cross-functional collaboration skills with experience partnering across creative, analytics, media, and marketing teams. Compensation for this role ranges from $90,000 to $115,000 annually Benefit offerings for full-time employment include medical, dental, vision, term life and AD&D insurance, short-term and long-term disability and additional voluntary benefits. Available paid leave includes Personal Time Off (PTO) which is open and flexible in terms of amount as well as paid parental leave. Equal Opportunity Employer/Veterans/Disabled To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: The California Fair Chance Act Los Angeles City Fair Chance Ordinance Los Angeles County Fair Chance Ordinance for Employers San Francisco Fair Chance Ordinance