PPC & Local SEO Specialist

About the Company

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, Arizona, specializing in marketing services for tree care companies across North America. TCMS provides a complete online marketing solution, including custom websites, content development, paid advertising, search engine optimization, and ongoing campaign management. The company focuses on building long-term client relationships and helping tree care businesses generate qualified leads and achieve meaningful marketing results.

About the Role

TCMS is seeking a Paid Search & Local SEO Support professional to manage the execution, monitoring, and optimization of paid search campaigns and local SEO initiatives for its clients. This role combines hands-on Google Ads, Local Service Ads, and Bing Ads management with Google Business Profile optimization, local citation management, review monitoring, and performance reporting. The successful candidate will be comfortable managing multiple client accounts, making independent campaign decisions, identifying performance issues, and using data to recommend improvements. Strong attention to detail, technical knowledge, and clear communication are essential for maintaining account quality and helping clients improve their local search visibility. Key Responsibilities ● Set up new Google Ads and Local Service Ads accounts or restructure existing accounts to meet TCMS standards. ● Configure Local Service Ads accounts, including verification and background check processes. ● Develop business profiles with accurate service areas, business hours, services, and other relevant information. ● Conduct keyword research, build keyword and negative keyword lists, create ad groups, and write ad copy aligned with client goals. ● Build landing pages using Unbounce or WordPress Beaver Builder, or provide specifications and content requirements to the web team. ● Configure and test conversion tracking through Google Tag Manager and WhatConverts, including form submissions and phone calls. ● Manage campaign budgets, adjust bids, optimize conversions, and maintain cost-effective lead generation across Google Ads and Local Service Ads. ● Run appropriate A/B tests for ad copy, landing pages, and targeting, documenting results and lessons learned. ● Create remarketing campaigns using RLSA and audience lists when applicable. ● Monitor campaigns daily, investigate performance issues, and resolve or escalate concerns promptly. ● Apply demographic, device, and geographic targeting based on campaign recommendations. ● Set up, claim, and optimize Google Business Profiles, keeping business information, photos, services, hours, and service areas accurate. ● Publish Google Business Profile posts that support seasonal campaigns and client promotions. ● Manage local citations across directories such as Google, Yelp, Bing Places, and Angi, correcting inconsistencies in business name, address, and phone number. ● Monitor and respond to Google reviews according to TCMS guidelines, escalate negative reviews when necessary, and support review-generation processes where applicable. ● Identify and address Google Business Profile issues, including duplicate listings, suspended profiles, and incorrect edits. ● Track paid search metrics such as lead volume, cost per lead, conversion rates, and return on ad spend, alongside local SEO metrics such as profile views, search impressions, direction requests, call clicks, and review ratings. ● Maintain analytics dashboards and monthly client reports using AgencyAnalytics, ensuring data is accurate and delivered on schedule. ● Identify performance trends, investigate underperforming campaigns or listings, and provide actionable recommendations to the Head of Paid Search. ● Document campaign changes, optimization decisions, and their impact on performance. ● Follow established standard operating procedures and stay current with relevant platform updates and best practices. Required Qualifications ● At least 2 years of hands-on experience developing ad strategies, building Google Search Ads campaigns, and actively managing campaigns with independent decision-making responsibility. ● Google Search Ads individual certification. ● Advanced proficiency in Google Ads Search campaigns. ● Intermediate proficiency in Google Local Service Ads, Bing Ads, Google Business Profile management, local citation management, review monitoring and response, conversion tracking, AgencyAnalytics, Monday.com, and Slack. ● Basic proficiency with landing page builders such as Unbounce and WordPress Beaver Builder. ● Strong attention to detail and the ability to maintain accurate account structures, tracking configurations, and performance reports. ● Analytical thinking and the ability to turn paid search and local SEO data into practical recommendations. ● Independent problem-solving skills, sound judgment about when to seek support, and the ability to manage multiple accounts and deadlines. ● Clear communication skills, including proactive updates about progress, issues, and recommendations. ● A willingness to keep learning and stay current with changes in advertising platforms and local SEO practices. Preferred Qualifications ● Experience managing Google Business Profiles and executing local SEO initiatives. ● Experience with Google Remarketing and Display Ads. ● Experience using Adalysis for ad account management. ● Google Analytics individual certification. ● Experience with BrightLocal or similar local SEO and citation management tools. ● An Apple computer running macOS, such as an iMac or MacBook. Remote Work Requirements ● A fast, reliable wired internet connection with a minimum speed of 25 Mbps. ● An updated computer, quality headset, working microphone, and webcam for video calls. ● A quiet, private home office with minimal distractions. ● An Apple computer is preferred. Employment Details ● Work arrangement: Remote. ● Employment type: Full-time or contract. ● Responsibilities may evolve as business needs change. Compensation and Benefits ● 401(k). ● Health insurance. ● Vision insurance. ● Paid time off. Equal Opportunity Statement Tree Care Marketing Solutions is an equal-opportunity employer committed to diversity and inclusion. TCMS values people from different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and aims to provide an inclusive and supportive workplace where employees can do their best work.