PPC & Local SEO Specialist - Work From Home

About the Company

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, Arizona, specializing in marketing services for tree care companies across North America. The company provides fully managed online marketing solutions, including custom websites, content development, pay-per-click advertising, search engine optimization, and other digital marketing services designed to help clients generate leads and grow their businesses.

About the Role

TCMS is seeking a Paid Search & Local SEO Support specialist to manage the hands-on execution and optimization of paid search campaigns and local SEO initiatives. The role covers Google Ads, Google Local Services Ads, Bing Ads, Google Business Profile management, local citations, review management, and performance reporting. You will work across multiple client accounts, ensuring campaigns are properly configured, budgets are managed effectively, conversion tracking works correctly, and local business listings remain accurate and visible. The ideal candidate has at least two years of practical experience independently building and managing Google Search Ads campaigns, strong analytical skills, excellent attention to detail, and the ability to turn performance data into actionable improvements.

Key Responsibilities

Account Setup & Maintenance Create new Google Ads and Local Services Ads accounts or restructure existing accounts to meet TCMS standards. Set up Local Services Ads accounts, including verification and background check processes. Build detailed ad profiles covering business information, service areas, business hours, and services offered. Conduct keyword research and develop keyword and negative keyword lists. Create ad groups and write ad copy aligned with client goals. Build landing pages using Unbounce and/or WordPress Beaver Builder, or provide content specifications to the web team. Configure conversion tracking through Google Tag Manager and/or WhatConverts, including form submissions and call tracking. Test and verify conversion tracking to ensure accurate attribution. Maintain organized account structures that support effective campaign management and reporting. Campaign Management Set and manage Google Ads and Local Services Ads budgets to support cost-effective lead generation. Adjust bids to maintain competitiveness and achieve targeted lead volumes. Optimize campaigns to increase conversions while staying within client budgets. Run A/B tests for ad copy, landing pages, and targeting when appropriate. Create remarketing campaigns using RLSA and audience lists when applicable. Monitor campaigns daily and identify, resolve, or escalate issues promptly. Apply demographic, device, and geographic targeting based on strategy recommendations. Stay informed about Google Ads platform updates, new features, and best practices. Follow established standard operating procedures and campaign management guidelines. Document weekly optimizations, including the changes made and the reasons behind them. Google Business Profile & Local SEO Management Set up, claim, and optimize Google Business Profile listings for new and existing clients. Maintain accurate business details, service areas, operating hours, photos, and services. Publish regular Google Business Profile posts aligned with seasonal campaigns and client promotions. Build and manage local citations across directories such as Google, Yelp, Bing Places, and Angi. Audit and correct inconsistencies in business names, addresses, and phone numbers (NAP). Monitor and respond to Google reviews according to TCMS guidelines. Flag negative reviews and escalate them to the client success team when necessary. Support review generation through established outreach processes when applicable. Identify and resolve listing issues, including duplicate profiles, suspensions, and incorrect edits. Paid Search & Local SEO Analysis and Reporting Set up and use Google Analytics goals and funnels to evaluate paid campaign performance. Monitor lead volume, cost per lead, conversion rates, return on ad spend (ROAS), and other paid search metrics. Track local SEO performance indicators, including Google Business Profile views, search impressions, direction requests, call clicks, and review ratings. Build, maintain, and refine monthly client reports using AgencyAnalytics. Maintain dashboards covering key paid search and local SEO metrics. Analyze performance trends and identify issues and opportunities for improvement. Provide performance insights and recommendations to the Head of Paid Search. Document campaign changes and optimization results. Flag underperforming campaigns, business listings, and accounts that require attention.

Required Qualifications

At least two years of hands-on experience developing ad strategies, building Google Search Ads campaigns, and actively managing them. Experience making independent campaign decisions and executing work rather than only following checklists or implementing instructions from others. Google Search Ads individual certification. Advanced proficiency in Google Ads Search campaigns. Intermediate proficiency in Google Local Services Ads and Bing Ads. Intermediate experience managing Google Business Profiles and local citations. Intermediate skills in review monitoring and response management. Intermediate experience setting up conversion tracking with Google Tag Manager and/or WhatConverts. Intermediate proficiency with AgencyAnalytics reporting tools. Intermediate experience with project management and communication tools such as Monday.com and Slack. Basic experience with landing page builders such as Unbounce and Beaver Builder. Strong attention to detail and accuracy in campaign setup, management, and reporting. Analytical thinking and the ability to translate paid search and local SEO metrics into practical improvements. Problem-solving skills, including the ability to work independently and recognize when support is needed. Effective time management and the ability to manage multiple accounts and deadlines. Willingness to stay current with advertising platform changes and local SEO best practices. Clear communication, proactive updates, and accountability for work quality and results.

Preferred Qualifications

Experience with Google Remarketing and Display Ads. Experience using Adalysis for advertising account management. Google Analytics individual certification. Experience with BrightLocal or similar local SEO and citation management tools. Experience managing Google Business Profiles and executing local SEO initiatives. Work Arrangement & Employment Details Remote position. Employment types: Full-time and Contract. A fast, reliable wired internet connection with a minimum speed of 25 Mbps is required. An updated computer, quality headset, microphone, and functioning webcam are required for video calls. A quiet, private home office without distractions is required. An Apple computer, such as an iMac or MacBook, is preferred. Responsibilities may evolve as business needs change. Salary & Benefits Benefits include: 401(k) Health insurance Vision insurance Paid time off Equal Opportunity Statement Tree Care Marketing Solutions is an equal-opportunity employer that values diversity and inclusion. The company is committed to building strong, diverse teams representing different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and to providing an inclusive and supportive workplace where employees can do their best work.