Regional Account Executive

Description About Us: At Botrista, we are revolutionizing beverage culture with intuitive, Nature-guided drink-making technology. By empowering restaurants and establishments to expand their menus without added complexity, we are driving growth and innovation at the touch of a button. Awarded as one of the Best California Startups in 2023, our solutions create a new industry category, applicable to any cuisine, demographic, and business. With rapid deployment of our machines nationwide, we are delivering extraordinary beverage experiences to customers everywhere. We are seeking a Remote Regional Account Executive within multiple territories to spearhead our growth in the Higher Education, Healthcare sectors and restaurant chains. This role will be responsible for identifying high-value prospects, managing relationships, and overseeing the full sales process from lead generation to installation and launch. The ideal candidate will be highly motivated, relationship-oriented, and focused on driving the placement and installation of Botrista Pro machines in key campuses, healthcare locations and restaurant chains. Role Overview - The Remote Regional Account Executive will manage growth across Higher Education, Healthcare sectors and restaurant chains. - You will be responsible for identifying high-value prospects, managing relationships, and overseeing the full sales process from lead generation to installation and launch. - The ideal candidate will be highly motivated, relationship-oriented, and focused on driving the placement and installation of Botrista Pro machines in key campuses, healthcare locations, and restaurant chains. Responsibilities - Strategic Oversight: Sales - Develop and execute regional sales strategies to achieve sales targets and operational goals, with a primary focus on increasing revenue within Higher Education, Healthcare sectors, and restaurant chains. - Drive new business development by identifying high-traffic locations on restaurants, campuses, and healthcare facilities, connecting with key decision-makers (e.g., Food Service Directors, Directors of Retail), and ensuring successful site qualification for Botrista Pro machine placement. - Utilize routing tools provided by the Commercial Planning Team to ensure timely visits and proper coverage of assigned routes and accounts, increasing operational efficiency and minimizing response times. - Monitor and drive achievement of quarterly KPIs, including: number of installs and launches in qualified sites. - Ensure Botrista Pro machines are installed at qualified sites based on strategic site qualification criteria (ICP – Ideal Customer Profile). - Monitor account health post-launch, focusing on reducing churn, maximizing product usage, and maintaining customer satisfaction. - Track progress towards (BCSD) and other operational targets. - Ensure smooth installations and product launches by managing and owning the process from securing installation dates to launches and training at new locations. - Collaborate with Account Managers (AM) and operations and finance teams to hand over accounts post-launch, maintain excellent long-term client relationships and client services, and optimize operational efficiency across the region. - Account and Relationship Management - Act as the primary point of contact for all sales-related matters within the Higher Education, Healthcare verticals and restaurant chains. - Secure installation dates and coordinate with operations teams to ensure timely and smooth implementation of Botrista Pro machines. - Develop and nurture long-term relationships with key decision-makers, ensuring strong post-sale engagement and customer satisfaction. - Own pilots in new verticals with new partners and expand Botrista’s presence with existing partners. - Own senior relationships with partners and present business reports to partners on Botrista’s impact. - Stay closely connected to the directors/owners/operators to ensure a positive experience throughout the sales and installation process. - Leverage established relationships to secure local referrals, growing the customer base through word-of-mouth and trusted recommendations. - Build relationships and upsell customers. - Qualify and maintain high CSD (cups sold daily). - Review product pricing, returns financials and payback period as well as monthly invoices and profitability reports to the client. - Team Collaboration and Reporting - Collaborate with Sales/Operations Engineers, Marketing, and cross-functional teams to deliver solutions and meet client needs to ensure long-term retention of clients. - Maintain accurate records of all sales activities, customer interactions, and progress in Salesforce. - Provide regular updates to Director of Regional Management on sales performance, pipeline status, and key industry trends. - Use data insights to continuously refine sales approaches, optimize lead conversion rates, and ensure the achievement of KPIs. - Market and Product Knowledge - Develop a deep understanding of Botrista’s product offerings, articulating the value proposition to meet the needs of customers in these markets. - Provide strategic feedback to internal teams to enhance product development and align solutions with customer needs. Qualifications and Requirements - Bachelor's degree in Business Administration, Marketing, or a related field. - 5+ years of experience in sales, account management, or business development, preferably in the Food Service industry at companies like Aramark, Sodexo and Compass. - Proven track record of new business development and meeting/exceeding sales targets. - Experience identifying potential sites and working with decision-makers such as Food Service Directors or Directors of Retail in universities or healthcare environments. - Experience in franchise operations, business modeling, and franchise sales strategies. - Proficiency with CRM tools (Salesforce) and Microsoft Office. - Strong communication, negotiation, and presentation skills. - Ability to manage multiple priorities efficiently and work collaboratively in a cross-functional team environment. - Willingness to travel up to 85% within the designated region to visit potential sites and engage with clients. - Must be comfortable visiting assigned routes as directed by the Commercial Planning Team to maximize sales opportunities and ensure proper account coverage. - Valid driver’s license with the ability to travel to client locations and other business-related destinations. Skills and Competencies - Sales-driven mindset with the ability to generate new business, close deals, and drive growth in target markets. - Ability to qualify sites effectively and determine the best placements for Botrista Pro machines in high-traffic areas. - Strong relationship-building skills, with an ability to nurture long-term partnerships and leverage customer connections for referrals. - Strategic thinking and ability to adapt sales approaches based on market conditions and customer needs. - Proven success in securing deals and overseeing successful implementation processes. - Excellent problem-solving and analytical skills, with a focus on data-driven decision-making. Benefits - Fully company-paid Medical and 99% company-paid Dental and Vision Insurance - Flex PTO, 7 sick days, 14 holidays - Wellness Benefits, Cell Phone and Internet reimbursement - 401K Based Salary: $80,000 Plus commissions and stock options