Regional Sales Manager

Job Title: Regional Sales Manager Department: Sales Reports to: National Sales Manager FLSA Status: Full-time, Exempt About BioFit BioFit Engineered Products is a U.S. manufacturer of premium technical ergonomic seating for laboratory, scientific, industrial, and other demanding environments. Based in Bowling Green, Ohio, we have served customers since 1946 with products built for quality, performance, and reliability. The Opportunity BioFit is seeking a Regional Sales Manager who can teach, build trust, and grow regional sales. You will oversee, train, and develop independent manufacturer representatives or Territory Sales Managers (TSMs) within your assigned region. You will also educate dealers and independently develop new dealer and end-user relationships. We welcome candidates with demonstrated experience in sales, education, corporate or HR training, or coaching others. Strong teaching ability, initiative, coachability, and follow-through are essential. Industry knowledge is helpful but is not required. Primary Responsibilities Teaching and Coaching · Train and develop assigned reps or TSMs and educate dealers through field visits, joint customer calls, demonstrations, lunch-and-learns, and virtual sessions. Adapt instruction to the audience and check that learning improves product understanding and selling behavior. · Learn BioFit products and applications in depth. Teach product value, appropriate seating selection, and selling beyond price. Identify training needs and provide Marketing with input for supporting materials. Relationship Building and Influence · Earn trust with reps or TSMs, dealers, and key end users through listening, reliability, and useful support. Maintain direct relationships and regular communication throughout the region. · Lead and develop assigned reps or TSMs, building commitment to BioFit and setting clear expectations. Influence independent reps who represent multiple manufacturers to strengthen their engagement and results. Business Development · Expand business within existing accounts and pursue new dealers and end users independently and alongside reps or TSMs. Develop major accounts with persistence through opportunities that may take months or years. · Advance opportunities through needs assessment, product selection, demonstrations, quote coordination, and follow-up. Work within approved pricing and discount authority and seek approval for exceptions. Performance Management and Accountability · Conduct monthly performance and opportunity reviews with assigned reps or TSMs. Use territory results to identify priorities, provide constructive feedback, and agree on actions. · Address missed commitments with coaching and field support. Recommend further action to the National Sales Manager when performance does not improve. Carry out company strategy with primary emphasis on seating growth. Planning and Execution · Develop and execute a territory action plan to achieve regional sales goals. Plan travel 30, 60, and 90 days ahead, prioritizing education, relationship development, and seating opportunities. · Ensure leads and quotes receive consistent follow-up. Stay closely involved in major opportunities and provide timely forecast input, including expected orders, timing, and risks. · Partner with Customer Service and other departments to resolve delivery, product, and service concerns and keep customers informed. Participate in training events, sales meetings, and trade shows. · Share competitive insights, reasons opportunities are won or lost, and customer needs that could guide product improvements and new products. · Maintain accurate contact and opportunity information, submit timely activity and expense reports, and manage travel spending responsibly. Qualifications and Experience Required · Bachelor’s degree in any field and 3–5 years of relevant experience in sales, training, teaching, or coaching others. Additional relevant experience is welcome. · Demonstrated teaching, listening, and communication skills; ability to engage audiences and explain unfamiliar information clearly. · Initiative, persistence, strong organization, and independent follow-through; confidence approaching new contacts and asking for commitments. · Ability to build trust, give constructive feedback, and hold others accountable. High integrity, coachability, and willingness to learn technical products and business-to-business sales skills. · Comfort with Microsoft Office, spreadsheets, virtual meetings, and business systems; ability to interpret performance information and use it to guide action. Preferred · Experience with independent manufacturer representatives, dealer channels, technical products, or business-to-business development. Work Arrangement and Travel Home-based with 50% overnight travel, generally Monday through Thursday or Friday every other week. Between trips, work from your home office on planning, training, relationship development, and opportunity follow-up. Territory assignment will reflect candidate location and business needs. What Success Looks Like You are active in the field, earn the trust of assigned reps or TSMs, and help them and dealers become more knowledgeable and effective. Training strengthens selling activity, relationships deepen, opportunities advance, and the region progresses toward seating sales goals. Physical Demands Ability to lift and carry products and demonstration materials weighing up to 30 pounds, use standard office equipment, and travel to customer sites and meetings. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. BioFit Engineered Products is an equal opportunity employer.