[Remote] Account Based Marketing (ABM) Manager

Note: The job is a remote job and is open to candidates in USA. Tines is hiring an Account Based Marketing Manager to build and execute programs that engage, win, and grow strategic and enterprise accounts. The role partners with sales and cross-functional marketing teams to create personalized campaigns, generate quality pipeline, and help opportunities progress.

Responsibilities

• Develop and execute tailored programs for individual strategic accounts (1:1) and clusters of accounts with shared needs (1:few) through channels such as paid media, email, landing pages, direct mail, and sales outreach. Build repeatable approaches that extend successful programs to broader account segments
• Align with account executives and sales development teams in your regions on target accounts, buying groups, shared goals, and follow-up. Use account research, engagement data, and intent signals to identify priorities and coordinate marketing with account plans
• Partner with product marketing, content, and creative teams to translate account challenges into compelling messaging and assets. Work with field and partner marketing to develop executive briefings, roundtables, and targeted events
• Manage your region’s campaign budgets, timelines, and cross-functional deliverables. Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking
• Establish reporting on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact. Share results and recommendations with sales and marketing stakeholders, test new approaches, and document what works in reusable ABM playbooks

Skills

• Five or more years in B2B technology marketing, including at least two years building and executing ABM programs
• You can point to programs that generated quality pipeline, accelerated opportunities, or supported customer growth
• You understand enterprise buying cycles and how to engage multiple stakeholders within an account
• You've worked closely with sales teams to turn account priorities into coordinated marketing activity
• You're comfortable developing an account-based plan and delivering it
• You know how to adapt messaging and channel choices to different industries, personas, and stages of the buying process
• You can interpret account and campaign data, distinguish engagement from meaningful business outcomes, and turn findings into clear recommendations
• You're comfortable communicating both results and measurement limitations
• You've used CRM, marketing automation, and ABM or intent platforms to build audiences, activate campaigns, and measure performance
• You build productive relationships across teams, manage competing priorities, and take ownership of delivery
• You bring creativity, attention to detail, and a willingness to test, learn, and adapt
• Experience with platforms such as Salesforce, 6sense, Influ2, Clay, and Hubspot is helpful
• Appetite for using AI and automation to improve your work is encouraged

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