[Remote] Account Based Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Virtualitics is hiring an Account Based Marketing Manager to own and execute account-based marketing programs for priority public sector accounts. The role partners with go-to-market stakeholders to plan campaigns, create tailored sales content, represent the company at government and defense events, and measure account engagement and pipeline impact.

Responsibilities

• Own and execute account-based marketing programs for Virtualitics' priority public sector account pods: U.S. Navy, U.S. Marine Corps, U.S. Air Force, U.S. Space Force, U.S. Army, NatSec, COCOMs, and Federal Systems Integrators (FSIs)
• Partner with GTM stakeholders to build account based marketing plans that align messaging and content to each pod's mission priorities and procurement cycle
• Plan and run integrated ABM campaigns across prioritized marketing channels tailored to named accounts within each pod
• Represent Virtualitics at government/defense-focused events, including flagship/service-level events [e.g., AFA Air, Space & Cyber, Sea-Air-Space, AUSA], managing pre/onsite/post-event activations and amplification
• Maintain a shared view of account engagement and pipeline influence in Salesforce Marketing Cloud Account Engagement, and report program performance to GTM stakeholders
• Develop tailored content and enablement assets, including one-pagers, case studies, presentations, etc., in partnership with GTM, tech/product, mission success teams to support pod-specific sales conversations
• Work with the Marketing Director to prioritize account coverage and adjust program investment based on pipeline stage and account tier

Skills

• 5+ years of experience in account-based marketing, field marketing, or public sector marketing, ideally supporting defense, intelligence, or federal civilian audiences
• Demonstrated experience building and running multi-channel ABM programs against named account lists
• Working knowledge of the public sector buying process and the mission priorities of DoW service branches, COCOMs, or NatSec organizations
• Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals
• Strong industry writing and communication skills, with the ability to translate technical capabilities into compelling mission-relevant value propositions for multiple personas
• Skilled at building relationships across the business to influence ideas, manage competing priorities across account pods, and drive buy-in on marketing best practices and recommendations
• A data-driven approach to measuring ABM program impact on pipeline and revenue
• Fluency in the operational and mission context of defense and national security customers
• Prior experience at a company serving defense, national security, or critical infrastructure customers
• Experience marketing to or within Federal Systems Integrators (FSIs)
• Familiarity with Salesforce and Account Engagement (Marketing Cloud), or equivalent CRM and marketing automation platforms
• Bachelor's degree in marketing, communications, or a related field, or equivalent experience
• Comfort operating independently in a remote, fast-moving environment

Benefits

• Meaningful equity participation
• Fully paid medical, dental, and vision coverage for you and your dependents
• Unlimited PTO
• Flexible work arrangements, with remote flexibility and hybrid options for team members based in the Los Angeles or Washington, DC areas
• Opportunity to grow and accelerate your career alongside a rapidly scaling company

Company Overview