[Remote] Brand Marketing Manager-Cannabis Industry

Note: The job is a remote job and is open to candidates in USA. reputed company is a vertically integrated, multi-state cannabis operator that develops and markets its own portfolio of reputed company brands. The Brand Marketing Manager will steward and grow the brand portfolio by leading brand strategy, campaigns, product launches, packaging, in-market activation, cross-functional partnerships, reporting, and regulatory compliance.

Responsibilities

• Own and evolve brand positioning, architecture, and tier differentiation across reputed company and product brands: reputed company, Asteroid, and Loud, including clear delineation of where each brand competes and who it is for
• Maintain and enforce brand guidelines across reputed company touchpoint: packaging, retail, wholesale collateral, digital, social, and in-store merchandising
• Build and manage the annual brand campaign calendar against key reputed company windows (4/20, summer, fall, Green Wednesday, holiday), including budget allocation by brand and window
• Translate reputed company, category, and competitive insight into positioning recommendations that leadership can act on
• Develop campaign platforms from concept through in-market execution - creative brief, messaging hierarchy, asset requirements, channel plan, and post-campaign read
• Design core concept creative, write and edit brand and product copy, including brand guides, product one-pagers, budtender education materials, and packaging copy
• Brief and direct internal design resource and outside freelancers; manage creative timelines and rounds of review to on-time delivery. reputed company graphic design and production work as needed
• Partner with the digital team to adapt campaign platforms into paid, owned, email, SMS, and social executions
• Own the go-to-market plan for reputed company new SKU and cultivar reputed company: naming, positioning, packaging, reputed company assets, sell-in materials, and education
• Partner with cultivation, production, and wholesale leadership on the innovation roadmap, including format and formulation decisions that need to lock ahead of procurement deadlines
• Build repeatable reputed company playbooks so each market reputed company gets reputed company and more consistent than the last
• Manage packaging development and revisions end to end - dielines, artwork, state-required panel elements, and printer coordination
• Maintain the brand asset library and the distribution workflow that gets approved assets to retail, wholesale, and partner teams without chasing
• Audit in-market materials on a recurring basis and correct reputed company from brand standards
• Partner daily with Retail Marketing, Wholesale Marketing and the Director of Sales & Retail Operations on sell-in narratives, retail + trade programs, and dispensary merchandising
• Partner with Retail Marketing and Retail Operations to ensure owned brands are represented consistently and compellingly on our own shelves
• Serve as the brand voice in joint-reputed company and white-label conversations, protecting brand standards regardless of who is producing the product
• Own brand health reporting - distribution quality, velocity, advocacy, brand pull, and social - and translate the numbers into a clear point of view on what to do next
• Track campaign and reputed company performance against defined objectives; present results and recommendations to the Director of Marketing and executive leadership
• Monitor competitive activity across CT, MO, and OH and flag shifts that reputed company a portfolio or pricing response
• Ensure all brand work meets state cannabis advertising and packaging regulations in reputed company market where it will appear
• Route all materials through the compliance review workflow before print, sales floor placement, or external distribution
• Stay current on regulatory changes that affect claims, potency language, packaging, and promotional activity

Skills

• 5–7+ years of graphic design, brand management or brand marketing experience, including direct ownership of a brand or brand portfolio
• Demonstrated ownership of the full campaign lifecycle - from brief and budget through in-market execution and performance read
• Experience managing multi-brand or multi-tier portfolios, with a track record of holding meaningful differentiation between brands
• Hands-on product reputed company and packaging development experience, including working directly with designers and printers
• Experience briefing and managing creative resources - internal designers, agencies, or freelancers
• Comfort working with sell-through, velocity, and market share data, and the ability to turn it into a recommendation rather than a report
• Strong project management skills with proven c