[Remote] Campaign Data Analyst

Note: The job is a remote job and is open to candidates in USA. Primary Services is presenting an opportunity supporting a Fortune 500 energy and consumer services organization serving millions of customers. The Campaign Data Analyst will develop and deliver targeted customer populations for residential and small-business marketing initiatives, translating campaign requirements into accurate, execution-ready datasets while partnering with marketing, digital, channel, and data teams.

Responsibilities

• Build and deliver targeted customer populations across multiple marketing channels
• Translate campaign requirements, eligibility criteria, segmentation, and business rules into accurate data logic
• Develop and execute campaign population processes using SAS and ETL methodologies
• Use SQL to query, manipulate, validate, and troubleshoot large customer datasets
• Work within Databricks and Genie AI to access and analyze target-source data
• Perform detailed quality assurance to validate populations against documented requirements and compliance controls
• Investigate data discrepancies, unexpected results, and downstream execution issues
• Manage multiple campaign development projects simultaneously while meeting firm delivery deadlines
• Partner with Marketing, Digital, Channel, Campaign Operations, and Analytics teams to clarify requirements and coordinate execution
• Establish repeatable coding and development standards that improve consistency and accuracy
• Communicate campaign population logic, progress, issues, and audience insights to business stakeholders
• Coordinate data exchanges with analytics teams to support campaign development

Skills

• 4+ years of direct marketing, campaign analytics, marketing data, or related analytical experience required
• Advanced hands-on SAS experience, including data preparation and ETL
• Advanced SQL and relational database skills
• Strong experience working within a UNIX environment required
• Experience manipulating and validating large customer datasets
• Demonstrated knowledge of customer segmentation, targeted audience development, and campaign business rules
• Experience delivering compliance-sensitive data with rigorous quality-control requirements
• Proficiency with Microsoft Excel and Copilot
• Ability to translate changing or ambiguous business requirements into accurate technical execution
• Databricks and Genie AI experience preferred
• Bachelor's degree in Computer Science, Business, Marketing, Analytics, or a quantitative discipline preferred
• Experience with campaign and project management tools preferred

Benefits

• Houston-based candidates are preferred for a four-day-per-week hybrid schedule; remote candidates elsewhere in the U.S. may also be considered.

Company Overview