[Remote] Content Marketing Manager - Industrial B2B

Note: The job is a remote job and is open to candidates in USA. Siemens Digital Industries Software is seeking a Content Marketing Manager focused on complex, engineering-driven industrial sectors. The role develops and distributes technical content and executive thought leadership to build awareness, pipeline, and product adoption, while measuring and optimizing content performance.

Responsibilities

• Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets aligned to product capabilities, use cases, audience segments, and pipeline goals
• Develop and oversee the production of how-to guides, research reports, solution briefs, white papers, and other high-value content assets
• Manage relationships with freelance writers, agencies, and external contributors, ensuring quality, consistency, and adherence to brand standards
• Develop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles for industry publications
• Create content that resonates with industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations
• Partner with Product Marketing, Demand Generation, and other cross-functional teams to translate positioning and messaging into always-on content programs spanning the full buyer journey
• Collaborate with subject matter experts, customers, product managers, developers, and data scientists to create accurate, credible, and practitioner-focused content
• Identify content opportunities and gaps through search intent analysis, competitive research, analyst insights, and feedback from sales and customer-facing teams
• Drive content repurposing strategies to maximize the reach, impact, and lifecycle of high-performing content across channels and formats
• Support organic content strategy through keyword research, topic clustering, content planning, and on-page SEO optimization
• Focus on high-intent, bottom-of-funnel content opportunities that drive qualified traffic and business outcomes
• Partner with Demand Generation teams to integrate content into nurture programs, paid campaigns, and account-based marketing (ABM) initiatives
• Manage content distribution across owned channels, including blogs, newsletters, and developer communities, as well as earned channels such as syndication, guest publications, and industry forums
• Ensure content is optimized for discoverability across both traditional search engines and emerging AI-powered search and answer platforms
• Track and report on key content performance metrics, including organic traffic, engagement, MQL contribution, pipeline influence, and content-attributed revenue
• Conduct regular content audits to identify opportunities for content refreshes, consolidation, optimization, and removal of underperforming assets
• Test and optimize headlines, calls-to-action (CTAs), content formats, and distribution strategies using data-driven insights
• Leverage performance analytics to continuously improve content effectiveness and scale successful initiatives

Skills

• 4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical topics for executive and business audiences
• Demonstrated success translating highly technical concepts such as data pipelines, cloud architecture, observability, security, and enterprise technology into compelling narratives
• Strong understanding of SEO fundamentals and experience driving measurable organic growth
• Proven ability to collaborate effectively with subject matter experts and deliver high-quality content on schedule
• Familiarity with modern data platforms, cloud technologies, and concepts such as data lakehouses
• Understanding of industrial software, manufacturing technology, engineering technology, or related enterprise software markets
• Experience marketing to developers, practitioners, engineers, or other highly technical audiences at scale
• Hands-on experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or similar marketing technology platforms
• Portfolio demonstrating technical content creation, including long-form guides, white papers, executive thought leadership, and industry publications
• Strong process orientation with experience building and improving content workflows and operational processes
• Experience leveraging AI-powered writing, research, and workflow automation tools to improve productivity and content effectiveness

Benefits

• Comprehensive benefits package
• May provide additional incentive compensation where applicable

Company Overview