[Remote] Demand Generation Marketer

Note: The job is a remote job and is open to candidates in USA. Fourth provides SaaS-based restaurant and hospitality management technology solutions, including the HotSchedules scheduling platform. The Demand Generation Marketer will own inbound and outbound pipeline programs for SMB sales teams, develop integrated campaigns, collaborate with Sales and RevOps, and optimize marketing channels and tools to meet quarterly bookings targets.

Responsibilities

• Drive inbound and outbound demand programs end-to-end — strategy, execution, iteration — with a clear line to SAO targets each quarter. Pipeline and bookings are how we keep score
• Standups, call shadows, deal reviews. Short deal cycles mean fast feedback loops — you’ll know quickly what’s working and can act on it fast
• Develop integrated, multi-touch programs across email, paid, content, and outbound that speak to operators’ reality
• Learn from regular operator interviews and sales calls to craft messaging, creative, and campaign strategy that works
• Identify gaps, propose solutions, implement what works. You don’t wait for a better workflow — you build it
• Tools, workflows, agents. Use technology extends your capabilities and gain leverage
• Partner with RevOps on scoring, routing, response times, and reporting

Skills

• 5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number
• Fluent across channels: email, paid, content, events, outbound. Good enough at all of them to know which one to reach for and to connect them into programs that convert
• A strong writer who can speak to a small business owner's daily reality
• Someone who embeds with sales rather than operating at arm's length. Low ego, high output
• A tinkerer. You've built workflows, tested tools, played with agents — and you have real examples to show for it
• Comfortable being accountable. You track pipeline/ SAO targets like it's your own money. When the pipeline is short, you figure out why and fix it
• You've pulled your own pipeline and conversion data, found the problem before someone told you about it, and changed your program because of what you saw
• You've killed your own programs when the data said so — even ones you built and liked
• A curious, life-long learner

Benefits

• Unlimited PTO!
• Medical, Dental, Vision Insurance!
• 401k Match!
• Parental Leave
• Laptop and equipment.
• Fully Remote

Company Overview