[Remote] Digital Marketing Account Manager

Note: The job is a remote job and is open to candidates in USA. Matchnode is a performance marketing agency serving digital health, telehealth, digital therapeutics, and healthcare brands. The Digital Marketing Account Manager will manage a portfolio of 6 to 10 client accounts, own account performance and growth, and serve as the primary strategic partner. The role focuses on client leadership, paid media strategy, reporting, cross-team collaboration, and retention across channels including Meta, Google, and TikTok.

Responsibilities

• Client relationships. Serve as the primary point of contact for 6 to 10 accounts, from day-to-day communication to regular planning calls
• Account growth. Set goals with each client, develop plans to achieve them, and identify new growth opportunities, such as a new channel, state, offer, or service
• Cross-team strategy. Collaborate with our strategists, creative team, and media buyers to align campaigns on Meta, Google, TikTok, and other channels with each client's needs
• Reporting. Build reporting in Meta Ads and Google Ads that explains results clearly and concludes with specific recommendations
• Client retention. Maintain high client satisfaction and retention, and keep performance on track against each client's key metrics
• Industry knowledge. Stay informed on digital health marketing and platform changes, and apply those insights to your accounts

Skills

• 3 to 5 years in digital marketing, including experience in paid media
• Proficiency in Meta Ads and Google Ads, including performance reporting
• Experience managing client relationships directly as the primary point of contact
• Strong grasp of paid media strategy and performance metrics such as CPA, CAC, ROAS, and conversion rate
• Experience analyzing data in Google Analytics, Google Sheets, Looker Studio, or similar tools
• Excellent written communication and presentation skills, and a track record of effective remote collaboration
• Agency experience
• Experience in digital health or health and wellness marketing (strongly preferred)
• Experience planning A/B tests on creative, audiences, or landing pages
• Hands-on media buying experience on Meta, Google, TikTok, or other PPC channels

Benefits

• Performance-based bonuses
• Fully remote and flexible work
• Training and professional development
• A culture that encourages experimentation with new tools, including AI

Company Overview