[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Mindlance is recruiting for a confidential employer for a Digital Marketing Manager. The role owns paid marketing programs from strategy through execution and reporting, using analytics and testing to improve campaign performance and support audience engagement initiatives.

Responsibilities

• Plan, execute, and optimize paid digital marketing campaigns across channels such as social, display, and testing new paid channels
• Manage campaign setup, launch, pacing, optimization, and ongoing performance monitoring to ensure programs meet defined objectives
• Monitor campaign delivery and proactively identify and resolve issues affecting performance, timelines, targeting, or data quality
• Develop and execute A/B and multivariate testing strategies across audiences, creative, messaging, channels, placements, and other campaign variables to improve marketing efficiency
• Identify opportunities to improve marketing effectiveness through new channels, audience strategies, testing approaches, data applications, and process improvements
• Own marketing performance reporting, including the development and maintenance of dashboards, recurring reports, campaign summaries, and business reviews
• Analyze campaign and audience data to identify trends, opportunities, risks, and performance drivers
• Develop and monitor KPIs to evaluate the effectiveness of marketing campaigns, products, features, and audience strategies
• Pull, manipulate, and analyze data using tools such as SQL, Excel/Google Sheets, Tableau, or other BI and visualization platforms
• Ensure data accuracy and integrity through detailed QA, reconciliation, and validation of campaign and performance data
• Bring a broader business perspective to marketing analysis, connecting campaign-level performance to revenue, customer engagement, audience growth, and overall business objectives
• Own multiple marketing programs and projects simultaneously, ensuring clear timelines, deliverables, follow-ups, dependencies, and accountability across stakeholders
• Proactively track open items and follow up with internal partners to keep campaigns and projects moving forward
• Maintain accurate campaign documentation, requirements, reporting, and project trackers
• Identify operational gaps and develop processes that improve campaign execution, scalability, and efficiency
• Manage competing priorities while maintaining a high level of accuracy and attention to detail
• Support strategic initiatives and ad hoc analyses that contribute to broader marketing and business objectives
• Serve as a trusted marketing partner to Audience Engagement, Presales, Sales, Analytics, Product, Operations, Finance and other cross-functional teams
• Effectively communicate and collaborate across teams to streamline workflows, improve data and campaign processes, and identify opportunities for automation
• Build strong stakeholder relationships through clear communication, responsiveness, strong follow-through, and ownership

Skills

• Bachelor's degree in Business, Analytics, Data Science, or a quantitative field
• 4+ years of experience in digital marketing, paid media, performance marketing, marketing analytics, or a related field
• Demonstrated hands-on experience managing paid digital marketing campaigns is required
• Strong understanding of paid media channels, campaign optimization, audience targeting, segmentation, and digital marketing performance metrics
• Demonstrated experience developing and analyzing A/B and multivariate tests and translating results into actionable marketing recommendations
• Strong analytical and data-driven mindset with advanced proficiency in Excel or Google Sheets
• Experience with SQL, Tableau, or other BI/data visualization tools preferred
• Experience building performance reports, dashboards, campaign analyses, and business-facing presentations
• Strong ability to interpret complex data, identify meaningful trends and drivers, and communicate insights clearly to stakeholders
• Highly detail-oriented with a strong focus on data accuracy, quality assurance, and operational excellence
• Demonstrated program and project management skills, including the ability to manage multiple concurrent priorities, deadlines, dependencies, and stakeholders
• Highly responsible and proactive, with a strong track record of ownership, follow-through, and accountability
• Strong stakeholder management and communication skills, with the ability to collaborate effectively across teams and influence without direct authority
• Ability to connect day-to-day marketing execution to broader business objectives, customer needs, and commercial outcomes
• Experience with SQL, Tableau, or other BI/data visualization tools preferred

Benefits

• Remote work

Company Overview

Company H1B Sponsorship