[Remote] Director, Account Based Marketing

Note: The job is a remote job and is open to candidates in USA. CCC Intelligent Solutions is a cloud platform company serving the insurance economy with technology and AI solutions. The Director of Account-Based Marketing will build and lead a new ABM function by defining its strategy, operating model, playbook, team, and measurement framework. The role will drive personalized account programs, cross-functional alignment, team development, and measurable business outcomes across engagement, pipeline, account growth, retention, and revenue.

Responsibilities

• Define and lead CCC's account-based marketing strategy, operating model, and roadmap
• Develop the ABM playbook, including planning frameworks, stakeholder engagement models, campaign orchestration processes, measurement approaches, and governance
• Establish scalable processes and best practices that enable the organization to execute account-based marketing consistently and effectively
• Create the foundation for future growth by identifying required capabilities and skill sets, addressing talent gaps, and recruiting and developing the team needed to scale
• Serve as the organization's subject matter expert on account-based marketing strategies, trends, and best practices
• Partner closely with Sales leadership to identify priority accounts, growth opportunities, expansion motions, and strategic initiatives
• Develop and execute 1:1 and 1:few ABM programs tailored to business priorities and customer segments, rooted in shared sales and marketing ownership, deep account insight, stakeholder mapping, personalized experiences, and revenue-focused outcomes
• Translate account intelligence, buying group insights, intent signals, and market trends into actionable marketing strategies
• Design and orchestrate personalized engagement plans that align marketing, sales, product, customer success, and executive stakeholders around common account objectives
• Continuously evaluate performance, optimize strategies, and evolve programs based on results and business needs
• Build strong partnerships across Sales, Customer Success, Product, Corporate Marketing, Revenue Operations, and executive leadership
• Lead planning and prioritization discussions that align stakeholders, resources, and investments around the accounts and opportunities that matter most and mobilize cross-functional teams toward shared goals
• Act as a trusted strategic advisor to business leaders, helping connect customer needs, market opportunities, and growth objectives to marketing investments
• Drive organizational adoption of account-based marketing principles and ways of working
• Define the optimal organizational design, identify necessary skill sets, and recruit, build, and develop a high-performing account-based marketing team
• Establish clear roles, career paths, expectations, and development plans
• Coach team members on strategic thinking, customer-centric planning, stakeholder management, and execution excellence
• Foster a culture of accountability, learning, experimentation, and continuous improvement
• Balance hands-on contribution with leadership responsibilities to ensure team success during the growth phase of the function
• Define success metrics that connect ABM activity to engagement, pipeline, account growth, retention, and revenue outcomes
• In partnership with Marketing Analytics and Revenue Operations, develop reporting frameworks that provide visibility into performance and inform future investment decisions
• Regularly communicate results, insights, recommendations, and strategic priorities to senior leaders

Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 12+ years of experience in B2B marketing, demand generation, strategic marketing, account-based marketing, or related disciplines
• Demonstrated experience building, launching, and scaling account-based marketing programs
• Experience creating new marketing capabilities, functions, frameworks, or operating models from the ground up
• Experience leading and developing marketing teams
• Proven ability to influence executive stakeholders and drive alignment across complex organizations
• Strong strategic thinking, business acumen, and problem-solving skills
• Experience working closely with Sales organizations and supporting enterprise growth initiatives
• Strong communication, presentation, and executive engagement skills
• Familiarity with account intelligence, intent data, marketing automation, CRM, and revenue operations technologies
• Experience managing marketing performance measurement and attribution frameworks
• Experience in SaaS, technology, data, analytics, or enterprise software environments preferred

Benefits

• 401K Match
• Paid time off
• Annual Incentive Plan Performance Bonus
• Comprehensive health insurance
• Adoption Assistance
• Tuition Reimbursement
• Wellness Programs
• Stock Purchase Plan options
• Employee Resource Groups

Company Overview