[Remote] Director, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Casechek provides software that automates workflows for vendor-supported surgical procedures and helps hospitals manage implantable medical device costs and revenue. The Director, Growth Marketing owns demand generation and the integrated marketing and sales development engine, driving awareness, qualified pipeline, and revenue across Casechek’s Procurement and Payment Solutions.

Responsibilities

• Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create sales opportunities for the Commercial team
• Own the overall pipeline plan, including quarterly targets, coverage, sourced-channel mix (marketing, SDR, AE/AM, partner), and budget, in partnership with Sales leadership
• Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage
• Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems
• Build and tier the target account list with Sales, and use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle). Track account engagement and penetration, not just leads
• Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand
• Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue
• Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next
• Define success by qualified pipeline added, not MQL volume. Build scoring and reporting around opportunities and pipeline, not lead counts
• Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel
• Partner closely with Sales on shared pipeline goals, service-level agreements for lead follow-up, and feedback loops that keep targeting, messaging, and handoffs tight
• Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market
• Build and run the inbound and outbound SDR motion, including target lists, sequences, messaging, and handoff to AEs
• Set qualification criteria and speed-to-lead standards for inbound, and hold the team to meetings, SQL, and pipeline targets
• Hire, coach, and manage a small inbound / outbound team, including a marketing associate supporting campaign and system execution and 1–2 SDRs responsible for targeted outreach and qualified pipeline generation

Skills

• Ability to balance strategic thinking with hands-on execution. You build the plan and can run the campaigns
• Analytical and outcome-driven; you instinctively tie marketing spend and activity back to pipeline and revenue
• Highly motivated and thrives in a fast-paced, start-up environment
• Proven ability to partner with Sales, Product, Customer Success, and Leadership to generate and accelerate pipeline
• Healthcare industry experience, ideally in Healthcare Technology, Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations
• Exceptional interpersonal skills to build strong relationships with customers, colleagues, and other stakeholders
• Fluent in the modern demand-gen stack. Including CRM (Salesforce), marketing automation (Pardot), attribution, and analytics, plus sales engagement (Gong) and ABM/intent tools (6sense, ZoomInfo or ClayAI)
• 8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing
• Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization
• Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI
• Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution
• Ability to operate strategically while remaining highly hands-on as an individual contributor
• Experience with Account-Based Marketing (ABM) tools, including but not limited to ZoomInfo, Clay AI, 6Sense, or MadisionLogic
• Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint
• Bachelor's degree in Marketing, Business Administration or relevant field
• Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations
• 2+ years hiring and managing teams, ideally including SDRs
• Experience in managing 1-3 direct reports, including SDRs, is strongly preferred
• MBA preferred

Benefits

• Annual bonus
• Opportunity for equity or long-term incentive plans that grow with the company
• 401(k) matching program
• Work-from-home flexibility with a supportive hybrid (Chicago) or remote setup (National)
• Unlimited paid time off
• Fully paid parental leave options
• Comprehensive medical and dental benefits with premium plans for you and your family
• Brand-new pro-level laptop
• Annual education budget for courses, certifications, and learning resources

Company Overview