[Remote] Director of Marketing & Growth

Note: The job is a remote job and is open to candidates in USA. Independence Dental Services is hiring a Director of Marketing & Growth to lead marketing strategy for the company and its partner practices, focused on profitable new-patient growth. The role owns budgets, performance measurement, digital channels, practice partnerships, and the adoption of AI and marketing technology.

Responsibilities

• Build and execute corporate and practice-level marketing strategies, campaigns, and growth plans
• Own the annual and monthly marketing budget; shift spend based on practice needs and return
• Use market research and competitive data to identify target audiences and new-patient opportunities
• Own marketing reporting: acquisition cost, lead conversion, appointments, collections, ROI, and gross-margin impact
• Partner with Finance and Operations to validate results and turn findings into specific actions
• Manage practice websites, SEO, paid search, Google Business Profiles, and social media to generate and convert new patients
• Hold agencies and vendors accountable for deliverables, spend, and results
• Coach practices on marketing effectiveness and work with operations leaders to remove barriers such as call handling, scheduling, capacity, and patient follow-up
• Present recommendations to leadership and train corporate and practice teams
• Support trade shows, industry events, and corporate events
• Test and adopt AI, automation, and emerging marketing tools that improve analysis, content, and campaign performance, and measure their business value

Skills

• 10+ years of marketing experience, with a track record of profitable growth you can back up with data
• Strong command of marketing economics: ROI, acquisition cost, and gross margin
• Hands-on experience with Google Ads, SEO, analytics platforms, and Google Workspace
• Practical experience using AI tools to improve marketing efficiency and decision-making
• Clear communicator who can influence dentists, executives, and vendors without direct authority
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
• Dental, healthcare, or multi-location services experience preferred

Benefits

• Remote work

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