[Remote] Director of Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Flex is building an AI-native private bank for business owners. The Director of Performance Marketing will lead performance marketing, acquisition, and self-serve growth, while improving conversion, attribution, and digital visibility. The role also partners across Product, Sales, Brand, Legal, and Compliance on growth experiments, launches, and marketing execution.

Responsibilities

• Run performance marketing and digital channel execution day to day, and build a small, strong team as the channel mix proves out
• Own paid acquisition across search, display, paid social and retargeting
• Improve CAC, payback period and channel ROI through continuous testing and data-driven iteration
• Partner with Sales and RevOps on ICPs, pipeline goals and campaign planning
• Manage agency partners (SEO/GEO, paid media) to clear goals and timelines
• Own the marketing tech stack, attribution and data flow end to end, building them where they don't exist yet
• Own top-of-funnel acquisition for Flex's self-serve motion
• Partner with Product on activation experiments, onboarding flows and conversion optimization
• Define and report growth KPIs across acquisition, activation and revenue
• Treat [Flex.one](http://flex.one) as a core growth surface: discoverability, performance and conversion
• Grow organic acquisition through technical SEO, structured content and site optimization
• Build Flex's visibility across AI discovery platforms such as ChatGPT, Perplexity and Gemini through GEO
• Bring product launches to market with the brand team, with clear messaging and materials for Sales and partners
• Turn Flex's story into high-performing content across the website, campaigns, organic, paid, email and referral channels
• Work closely with Brand, Legal and Compliance so every claim is accurate and every disclosure is in place

Skills

• 8+ years in growth, digital or performance marketing, ideally in fintech or B2B SaaS
• Experience managing people or agency teams, with a track record of building strong ones
• Experience at a company scaling
• Hands-on depth in SEO, paid acquisition, website optimization and modern demand generation
• Comfort with sales-led acquisition, intent-based targeting, personalization and lifecycle triggers
• Strong instincts grounded in research, data and customer insight
• Clear, compelling writing and storytelling
• Technical fluency with modern marketing and analytics tools
• A collaborative, human-first approach, with strong values and a bias toward action

Benefits

• Build something generational — Capture the full lifecycle of money for ambitious business owners.
• Work on real money, real risk — Payments, credit, and banking at serious scale.
• Solve hard problems — AI, underwriting, compliance, and global finance from first principles.
• True ownership — Small teams, high trust, real accountability.
• Founder-level exposure — Direct access to leadership, customers, and investors.
• High bar, high taste — Move fast without cutting corners.
• Elite peers — People here are builders, not tourists.
• Meaningful equity if you help build something big.

Company Overview