[Remote] Director of Social Media, X

Note: The job is a remote job and is open to candidates in USA. Beast Industries is hiring a Director of Social Media, X, to own the company’s presence on X and Threads. The role leads publishing, real-time engagement, content adaptation, audience growth, cross-team coordination, and performance reporting.

Responsibilities

• Own the publishing calendar end to end: write, package, and ship daily posts, with purpose-built rollouts for every video premiere, product drop, and announcement
• Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions
• Adapt content for Threads and its distinct audience
• Run real-time engagement: replies, community interaction, and jumping on the right trend moments same-day
• Grow reach beyond our own accounts through the platform's wider creator and community ecosystem
• Craft branded and partner content that performs like our organic content
• Partner closely with on-camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand
• Coordinate with our YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice
• Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention
• Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions

Skills

• 4 to 8 years running social media with X or Twitter as your primary platform, and at least 2 years as the named owner of a large account (1M+ followers)
• You have worked somewhere real-time is the job: a sports league, team, or broadcaster; a major media or streaming brand; a gaming or esports organization; a top creator or entertainment company; or a consumer brand known specifically for X excellence
• You write exceptional short-form copy in a distinctive voice and can show posts you wrote that traveled, with the numbers behind them
• You have run live coverage under pressure: game days, premieres, launches, or breaking moments, with fast approval loops
• You are clip-native: you can cut short-form video yourself or brief editors with precision, and you know the difference between a clip that travels and one that doesn't
• You understand how content spreads on the platform, including the creator and community pages that drive distribution, and ideally you bring relationships in that world
• You work well with stakeholders: you know how to keep brand, communications, and leadership aligned while moving at the speed the platform demands
• You are fluent in platform analytics and testing, and you make publishing decisions from data, not instinct alone
• You live on these platforms, you understand internet culture at a native level, and your judgment holds up at speed

Benefits

• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Company Overview