[Remote] Growth Lead – Funnel Conversion & Experimentation [442]

Note: The job is a remote job and is open to candidates in USA. UTM.io is a fast-growing B2B SaaS startup focused on product-led funnels and data-driven marketing. The Growth Lead will own end-to-end growth across self-serve and enterprise funnels by driving activation, conversion, and revenue through experimentation, funnel optimization, lifecycle programs, and retention strategies.

Responsibilities

• Own end-to-end growth across self-serve and enterprise funnels, from first visit → signup → activation → paid conversion
• Analyze user behavior, identify AHA moments, and optimize activation, time-to-value, and feature adoption
• Design, execute, and iterate high-velocity growth experiments with clear success metrics across web, onboarding, pricing, upsell, and retention flows
• Set growth priorities and coordinate work across product, engineering, design, and fractional contractors
• Lead lifecycle and retention strategies once acquisition and activation are optimized
• Report on growth performance, insights, and next bets with clear accountability to outcomes
• Collaborate directly with the CEO and senior leadership, providing data-driven recommendations and executing with independence
• Continuously refine growth processes, experiments, and measurement systems to improve funnel efficiency and revenue
• Track key metrics including Web → Free trial → Paid Conversion, Activation Rate / Time-to-Value, and Qualified Demo Conversion Rate

Skills

• 5–10+ years of experience in B2B SaaS, with strong exposure to product-led growth (PLG) and hybrid PLG + sales-assisted funnels
• Proven track record owning end-to-end growth funnels from first visit → signup → activation → paid conversion, across both self-serve and enterprise paths
• Hands-on experience with HubSpot Marketing Hub (MAP), GA4, and at least one product analytics platform—Amplitude or Mixpanel—for funnel, cohort, and retention analysis
• Experience with marketing attribution, UTMs, and campaign tracking
• Strong analytical skills, including the ability to identify AHA moments, define activation metrics, and improve time-to-value and feature adoption
• Confidence using CAC, conversion rates, and qualified demo conversion to guide decisions
• Experience designing and executing high-velocity growth experiments, A/B tests, lifecycle programs, and in-product experimentation
• Experience across paid media, SEO, and partnerships
• CRO, session-analysis tools, experiment cadence, and trial-to-paid ownership
• Ability to operate independently, take ownership of outcomes, and coordinate contractors and designers as needed
• Strong systems thinking, with the ability to connect product, marketing, pricing, and sales to drive growth
• Clear, direct communication and the ability to collaborate with senior leadership and act on feedback
• You have experience owning end-to-end growth funnels across both self-serve and enterprise paths
• You are confident analyzing data and using metrics to prioritize opportunities and make decisions
• You thrive in a fast-paced startup, take ownership of outcomes, and work independently to turn ideas into action
• You are comfortable working hands-on with tools like HubSpot, GA4, and product analytics platforms to uncover insights and improve performance
• Direct experience working on US SaaS growth teams
• SQL skills for querying data and conducting deeper analysis
• Coding experience that supports growth experimentation or automation

Benefits

• Full ownership of growth and end-to-end funnel optimization.
• Opportunity to build and lead a growth team as the company scales.
• Direct mentorship and collaboration with the CEO on strategic growth initiatives.
• Work in a small, high-accountability startup environment with flexible remote work.
• Access to professional development resources, including Kindle and Audible books, CXL.com courses, and a $500/year education allowance.
• Assigned training and career development opportunities.
• Healthcare stipend and retirement stipend (after first year).
• 10 days PTO plus sick leave.

Company Overview