[Remote] Growth Marketing Manager, Mid-Market Demand Generation

Note: The job is a remote job and is open to candidates in USA. Intuit is hiring a Growth Marketing Manager to own audience progression for QuickBooks Advanced. The role designs, launches, and optimizes always-on demand generation programs across nurture, outbound, email, and other owned channels, with a focus on moving accounts toward SQLs and SQOs.

Responsibilities

• Own account progression. Identify where priority prospects are stalling in the funnel and design the specific plays, nurture, outbound, email, batch-and-blast, needed to move them forward. This is continuous, always-on work
• Design and build activation programs. Translate the Integrated Campaign Lead's demand thesis into live, running programs across owned channels and lifecycle marketing, creating one coherent audience experience
• Optimize continuously based on live performance. Test, scale, or stop programs based on what's actually moving accounts. Surface strategic questions raised by performance data to the Integrated Campaign Lead directly
• Prevent program decay. Keep activation programs live and current as organizational or campaign priorities shift
• Partner cross-functionally within your lane. Work closely with the Integrated Campaign Lead, PMM, and Craft/Channel teams (Paid, Web, Events) whose specialist execution your programs may depend on
• Escalate what's actually yours to escalate. Bring resourcing conflicts, budget needs outside current allocation, and campaign-strategy-level questions to the Integrated Campaign Lead or Motion Lead promptly

Skills

• Experience running lifecycle, nurture, or ABM programs in a B2B context, with a track record of moving accounts through funnel stages
• Comfort working with funnel and account-progression data to identify where movement is stalling and why
• Ability to design and test programs independently and adjust based on results
• Strong marketing-automation fluency (Marketo, Demandbase, or comparable platforms) and real judgment on execution within a Campaign Lead's strategy
• Clear written and verbal communication, able to flag a strategic risk to a Campaign Lead or Motion Lead concisely and with a recommendation attached
• BA/BS in Marketing, Business, or related field

Benefits

• May be eligible for a cash bonus
• May be eligible for equity rewards

Company Overview

Company H1B Sponsorship