[Remote] Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Aboon is an AI-native third-party administrator that simplifies retirement plan administration through streamlined workflows and dedicated human service. The Head of Marketing will own the marketing function, including strategy, demand generation, brand building, thought leadership, product marketing, lifecycle programs, sales enablement, and events. This hands-on role will build Aboon's marketing engine from scratch and support growth across retirement and financial services audiences.

Responsibilities

• Own Aboon's marketing strategy and the plan to grow pipeline — translating business and distribution goals into an integrated marketing engine
• Set the priorities, budget, and roadmap for how marketing creates and accelerates demand, and own marketing's contribution to pipeline and revenue alongside GTM
• Build the engine that powers distribution: targeted, account-based programs and campaigns against our priority firms and advisor segments, working in lockstep with sales
• Equip distribution to win — positioning, decks, one-pagers, objection-handling guides, and a library of assets that supports a scalable, repeatable motion
• Develop co-marketing and partner programs with our broker-dealer, wirehouse, and platform partners to open and accelerate pipeline
• Lead go-to-market for new product and partner launches, end to end
• Own and evolve our email and lifecycle programs; build onboarding and nurture sequences as distribution expands to new partners and channels
• Own the martech stack and marketing data; track and report marketing's impact on pipeline and revenue (lead volume, conversion rates, influenced pipeline)
• Partner with sales to measure what's working and continuously iterate to improve performance
• Own our category narrative and value proposition, and the positioning and messaging for target segments: wirehouses, independent aggregators, RIAs, and insurance platforms
• Monitor the competitive landscape and feed insights into messaging and strategy on an ongoing basis
• Own Aboon's brand presence and the thought leadership strategy that creates demand and establishes us in the retirement advisor space — LinkedIn, industry media, and relevant awards and recognition
• Develop case studies from live partner relationships that build advisory firm pipeline and trust
• Own our conference calendar, budget, presence strategy, and follow-up playbooks — one of our primary demand channels
• Plan and execute booth presence, speaking opportunities, and post-event engagement across the retirement and financial services circuit

Skills

• A retirement / financial services marketer: You've marketed to financial advisors, RIAs, or broker-dealer audiences in retirement, or in a close regulated proxy — insurance, fintech, wealth/asset management, or banking
• You understand that home office and individual advisors are different audiences with different needs
• A natural builder-operator: You've built a marketing function from scratch or on a lean team, whether at an early-stage company or by standing up marketing inside a larger firm that didn't have it
• You want top-to-bottom ownership of a function, and you're as excited by writing weekly email copy as elevating our brand voice
• Comfortable with ambiguity and innovation: You're comfortable running multiple workstreams without a fully built playbook, setting your own priorities, and building systems as you go
• You move fast, use AI to do more with less, and communicate clearly across a cross-functional team
• A team player with opinions: You'll work closely with strong voices across the leadership team. You share your views directly, push back when you think something's wrong, and know how to get to the right answer together
• Typically 15+ years of marketing experience, with meaningful retirement, or close financial-services proxy (insurance, fintech, wealth/asset management, banking), exposure
• At least one stint building a marketing function from scratch or on a lean team; a purely large-firm background likely isn't a fit
• Fluency marketing to sophisticated B2B audiences — advisors, RIAs, broker-dealers, plan sponsors, or institutional — within a regulated, compliance-heavy environment
• Comfortable with marketing tools and platforms ([Customer.io](http://Customer.io), HubSpot, or equivalents), and using AI to operate lean
• Work authorization required; no visa sponsorship
• Direct retirement, recordkeeping, or TPA experience

Benefits

• Total compensation also includes an annual bonus and equity.
• Comprehensive health, dental, and vision insurance, with additional optional coverage
• 401(k) with company match
• Flexible paid time off and holidays
• 10 weeks paid parental leave
• A fully remote work environment, with all the technology and equipment you need
• Support for professional development and career growth

Company Overview