[Remote] Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Styon is an AI personal styling app preparing for launch. The Head of Marketing will lead customer acquisition from launch onward, owning the marketing plan and budget, managing an in-house team and agencies, and growing users across paid, organic, and creator channels.

Responsibilities

• You'll set the plan, own the budget, and lead an in-house team of three to five plus the agencies we bring on, keeping ad accounts and data in Styon's name
• Before and at launch, you'll build the waitlist, beta group, and App Store and Google Play pre-registration, and seed early creators so day one doesn't start from zero
• You'll run launch press, App Store Optimization (the store listing's keywords, screenshots, preview video, ratings, and reviews), and paid acquisition across Meta, TikTok, Apple Search Ads, and Google
• Creator and social work on TikTok and Instagram sits at the center, because that is where fashion apps win or lose
• After launch, you'll keep installs growing across paid, organic, and creator channels, and work with product on referral loops, shareable looks, and an onboarding flow that gets a new user to her first great outfit fast
• You'll run lifecycle push and email, and set up attribution with dashboards that track installs, cost per install, retention, and affiliate revenue

Skills

• 5 to 7 years in US consumer marketing, including at least 3 years at manager level or above leading a team of at least three, plus hiring and managing agencies (scoping, fee negotiation, performance reviews)
• A consumer app launch you led or co-led on the App Store and Google Play, with results you can walk us through
• A background in fashion, beauty, or apparel retail
• Hands-on command of App Store Optimization (ASO), paid social, creator marketing, and lifecycle CRM, enough to judge an agency's work and step in when needed
• Comfort with attribution and app metrics: installs, CPI, CPA, retention cohorts, and LTV
• Based in the US
• Launched an AI-powered consumer app, or one that earns from in-app purchases or affiliate commerce
• An existing network of US fashion creators and fashion or tech press
• Worked at an early-stage startup as one of the first marketing hires

Benefits

• Hybrid in Atlanta or remote; US-based only.

Company Overview