[Remote] Manager, Paid Media

Note: The job is a remote job and is open to candidates in USA. CTG is seeking a Manager, Paid Media to lead and optimize full-funnel paid media programs across LinkedIn Ads, Google Ads, and sponsored media. The role develops strategy, executes and measures campaigns, and partners across marketing, sales, and business teams to build awareness, engage priority accounts, generate qualified demand, and contribute to pipeline.

Responsibilities

• Own the strategy: Develop and lead CTG’s paid media strategy across LinkedIn Ads, Google Ads, retargeting, account-based advertising, and sponsored media opportunities with industry organizations and strategic partners
• Translate priorities into plans: Create channel plans, audience strategies, budgets, forecasts, and campaign roadmaps aligned to business line priorities, integrated campaigns, and pipeline goals
• Lead from the front: Personally build, launch, monitor, and optimize campaigns, remaining hands-on in daily platform execution, pacing, troubleshooting, and performance improvement
• Develop targeting and campaign strategies: Partner with Demand Generation, Sales, and business leaders to define ideal customer profiles, priority accounts, buyer personas, intent signals, keywords, messaging, offers, and calls to action
• Manage sponsored media programs: Evaluate and oversee opportunities with industry associations, publishers, and strategic partners, including sponsored content, newsletters, webinars, digital placements, and lead-generation programs
• Manage media investments: Manage budgets, pacing, purchase-order coordination, invoice review, forecasts, and vendor relationships while ensuring investments stay on plan and deliver measurable value
• Optimize conversion: Establish testing roadmaps for audiences, creative, messaging, offers, keywords, bids, and landing experiences, and translate results into clear optimization actions
• Own the technology workflow: Serve as the business administrator for advertising platforms and partner with Marketing Operations on audience integrations, conversion tracking, analytics, CRM, marketing automation, and attribution workflows
• Ensure data quality: Partner with Marketing Operations and Sales Operations to maintain accurate tracking, naming conventions, lead routing, attribution, documentation, and reporting from media engagement through pipeline and revenue
• Report performance: Build dashboards and deliver regular updates on reach, engagement, conversion, lead quality, cost efficiency, account engagement, pipeline contribution, return on investment, experiments, risks, and recommended actions
• Maintain governance: Establish quality controls, documentation, platform access standards, naming conventions, and brand compliance across all paid programs
• Scale responsibly: Stay current on platform changes and B2B media trends, recommending new channels, tools, processes, and investment approaches that improve performance and scale

Skills

• Five or more years of progressive experience in paid media, performance marketing, digital marketing, or demand generation in a B2B environment
• Demonstrated success developing and optimizing paid media programs that support awareness, account engagement, qualified demand, pipeline, and revenue objectives
• Strong working knowledge of full-funnel B2B marketing, account-based marketing, buyer journeys, audience strategy, retargeting, lead generation, and conversion practices
• Proven ability to manage campaign strategy, platform execution, budgets, forecasts, vendors, testing plans, and performance optimization
• Experience evaluating and managing sponsored media programs with industry associations, publishers, or strategic partners
• Ability to translate performance data into clear insights, priorities, experiments, and executive recommendations
• Strong project management skills, with the ability to manage multiple campaigns, deadlines, stakeholders, and vendors simultaneously
• Excellent written and verbal communication, collaboration, judgment, and stakeholder-management skills
• Comfort operating as both a strategic program owner and a hands-on platform practitioner in an evolving environment
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience
• Advanced proficiency building audiences, launching campaigns, managing bids and budgets, monitoring performance, and optimizing account-based and lead-generation programs
• Advanced proficiency with search strategy, keyword planning, campaign setup, bid and budget management, conversion tracking, testing, and optimization
• Strong proficiency with campaign tracking, CRM and marketing automation workflows, lifecycle stages, lead routing, reporting, dashboards, attribution, and data governance
• Working knowledge of analytics, tag management, conversion tracking, dashboarding, and data visualization tools used to connect media performance to pipeline and revenue
• Experience managing digital placements, sponsored content, webinars, newsletters, and lead-generation programs through industry organizations, publishers, or strategic partners
• Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group
• Experience in technology or professional services
• Relevant Google Ads or LinkedIn Marketing certifications

Company Overview