[Remote] Marketing Communications Specialist

Note: The job is a remote job and is open to candidates in USA. Omron Robotics and Safety Technologies, Inc. is seeking a Marketing Communications Specialist to strengthen its global market presence, customer engagement, sales enablement, and demand generation. The role develops and executes customer-facing content, messaging, communications, and promotional programs for robotics and automation solutions, collaborating with product, digital marketing, sales, engineering, and regional teams.

Responsibilities

• Develop customer-facing marketing communications that support product launches, strategic initiatives, regional growth programs, and commercial objectives
• Own the creation of brochures, application stories, customer success stories, white papers, videos, presentations, infographics, sales enablement materials, email content, and other marketing communications assets
• Translate complex technical concepts into compelling customer-focused messages that clearly communicate business value
• Maintain consistency of messaging, positioning, branding, and voice across all ORT communications globally
• Support product lifecycle communications including new product introductions, product updates, migration messaging, and product discontinuance communications
• Partner closely with the Digital Marketing Specialist to develop content supporting web, social media, email marketing, paid advertising, demand generation campaigns, and promotional activities
• Coordinate content calendars, campaign messaging, creative asset development, and launch communications across functional teams
• Ensure marketing communications content is optimized for use across traditional and digital marketing channels
• Align global ORT communications initiatives with broader OMRON marketing campaigns and regional marketing activities where appropriate
• Leverage market feedback, competitive insights, campaign performance data, and stakeholder input to improve communications effectiveness
• Support development of press releases, media materials, executive communications, speaking engagements, thought leadership articles, and partner communications
• Assist senior leadership with customer-facing and public-facing communications
• Coordinate messaging support for strategic partnerships, business announcements, and market-facing initiatives
• Ensure external communications accurately reflect ORT’s strategy, capabilities, and brand positioning
• Lead communications planning and content creation for trade shows, customer events, webinars, partner activities, and industry conferences
• Develop event messaging, promotional materials, booth content, presentations, demonstrations, and post-event communications
• Coordinate external vendors, agencies, designers, video providers, and production partners as required
• Track the effectiveness of communications programs and marketing initiatives using established KPIs and performance metrics
• Support development and maintenance of marketing dashboards and reports
• Work closely with Finance to maintain and monitor the annual budget and related forecasting for marketing communication initiatives
• Analyze campaign performance, content engagement, customer feedback, and industry trends to identify improvement opportunities
• Assess communications workflows, content development processes, and vendor relationships to improve efficiency, consistency, and scalability
• Document and maintain repeatable communications processes and best practices that support global execution

Skills

• Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, Business Administration, or a related field
• Minimum 3-5 years of experience in marketing communications, content marketing, public relations, demand generation, or related B2B marketing roles
• Demonstrated experience creating and executing customer-facing marketing communications programs
• Experience working with cross-functional teams including Marketing, Product Management, Sales, Engineering, and external agencies
• Strong ownership mindset with a bias toward action and execution
• Exceptional written, editing, storytelling, and verbal communication skills
• Proven ability to communicate complex technical concepts in a clear, concise, and engaging manner
• Graphic design skills with proven experience developing strategy, content, and layout in Adobe platforms such as Illustrator, InDesign, and Photoshop
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Excellent analytical and problem-solving skills with strong attention to detail
• Ability to collaborate effectively across Product Management, Marketing, Sales, Engineering, Technical Support, and regional teams
• Ability to use data and market feedback to improve communications effectiveness and campaign performance
• Knowledge of marketing communications best practices across traditional and digital channels
• Proficiency with Microsoft Office tools and familiarity with CRM, analytics, or marketing automation platforms
• Experience supporting industrial technology, automation, robotics, manufacturing, or other technical B2B markets is preferred
• Experience supporting marketing communications within a global B2B industrial technology organization
• Background in robotics, automation, intralogistics, machine vision, industrial controls, or complex engineered products
• Experience supporting product launches, product lifecycle communications, and product discontinuance activities
• Demonstrated success developing content across both traditional and digital marketing channels
• Experience coordinating trade shows, customer events, webinars, media relations, or executive communications
• Familiarity with Salesforce, Power BI, marketing automation platforms, content management systems, and digital analytics tools
• Portfolio examples demonstrating strong technical storytelling and customer-focused content development

Benefits

• This position is also eligible for an annual performance-based bonus program.
• We are also open to remote candidates.

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