[Remote] Marketing Director

Note: The job is a remote job and is open to candidates in USA. Danielle C. Levy is hiring a Marketing Director to set marketing strategy and execute messaging, email campaigns, and marketing automation. The role focuses on driving membership growth, lead generation, and event goals through hands-on campaign development and performance analysis.

Responsibilities

• Set marketing strategy and priorities in partnership with leadership, connecting campaigns directly to membership growth, lead generation, and event goals
• Develop and own core messaging and positioning for internal and external audiences
• Plan, build, and optimize email marketing campaigns (newsletters, nurture sequences, announcements, etc.) and the lead magnets that feed them
• Own our GoHighLevel setup and design and manage marketing automations (email workflows, triggered campaigns, lead nurturing sequences)
• Use AI tools to move faster across content creation, campaign development, and marketing operations
• Monitor and report on campaign performance, using data to guide strategy and improve results
• Own internal marketing initiatives and keep messaging consistent across all channels
• (Nice to have) Shape and manage social media presence and the content calendar

Skills

• Background in marketing for coaching, consulting, or other high-ticket, founder-brand-driven programs, with a track record of building content authority
• Proven ability to build a marketing strategy and personally execute it
• Proven ability to drive membership sales, lead generation funnels, and event-based marketing
• Experience marketing services to a niche professional audience
• Demonstrated use of AI tools (e.g., ChatGPT, Claude, Jasper, or similar) in marketing workflows: copywriting, research, campaign ideation, etc
• Strong writing and messaging skills, with the ability to turn ideas into clear, compelling copy
• Hands-on experience building and managing automated email and marketing workflows
• Experience on a small or lean marketing team, comfortable wearing multiple hats and working closely with leadership
• 5+ years of marketing experience, including ownership of marketing strategy, not just execution
• Available full-time, without competing client or freelance obligations
• Thrives working independently in a fully remote environment
• Sets priorities, drives execution, and delivers without hand-holding
• This is a message-heavy role, so your writing needs to be sharp, persuasive, and on-brand every time
• Comfortable with ambiguity and energized by building processes and systems from scratch where none exist
• Uses data to rigorously evaluate what's working, and adjusts course quickly
• Specific social media experience is a huge plus
• Ideally real estate, financial services, or another relationship-driven vertical
• Prior experience with Keap, GoHighLevel, or comparable platforms is a strong plus, though not required

Benefits

• Fully remote work arrangement

Company Overview