[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. IRT Living is seeking a Marketing Manager to lead the strategy, execution, and performance of marketing programs across its apartment communities. The role supports on-site teams with community branding, integrated campaigns, lead generation, budget and performance management, and data-informed marketing improvements.

Responsibilities

• Serve as the primary marketing partner to on-site teams within their assigned markets, providing marketing strategy, tools, and campaign execution while helping ensure the total portfolio hits its performance goals
• Develop the value proposition for each community and ensure it comes through consistently across its website and advertising
• Equip on-site teams with the tools, campaigns, and resources they need for effective outreach and lead generation
• Strategize and develop promotional marketing materials, including electronic and print media, leveraging AI and generative AI tools to improve the speed and quality of output
• Work within each community's marketing budget to drive lead generation and conversion performance against established metrics and goals
• Monitor lead generation and conversion performance daily, and take action to course-correct when a community is not hitting its goals or expectations
• Conduct ongoing audits of websites and advertising sources across their assigned markets to ensure accuracy, competitiveness, and performance
• Partner with the Digital Marketing team to align community-level campaigns with paid search, SEO, and local search strategy
• Own community newsletters, prospect outreach, the preferred employer program, and AI leasing assistant updates to ensure customers can get answers 24/7, and support resident campaigns and communication
• Travel to assigned markets and submarkets to build deep market expertise, understand local renter needs, and support on-site teams directly
• Understand the demographics and target renter profile for each assigned community to inform marketing strategy and messaging
• Partner with the Renovation / Value-Add team to ensure marketing needs are met in a timely fashion for repositioning projects
• Support on-site teams in planning and implementing community events, including the promotion and logistics of marketing special events (grand openings, resident events, etc.)
• Establish and maintain cooperative relationships with key third-party vendors, community teams, customers, employees, and other industry contacts
• Other duties may be assigned

Skills

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of marketing experience in multifamily real estate
• Disciplined and process-driven, with strong project management skills to maintain consistent focus on key initiatives and performance metrics
• Excellent analytical and problem-solving skills
• Proactive, self-directed, and highly motivated
• Strong interpersonal, oral, and written communication skills, with the ability to collaborate with department leaders and on-site teams
• Ability to set and meet goals and consistently meet deadlines
• Ability to maintain flexibility and creativity across a variety of situations
• Knowledge of social media platforms, including but not limited to Facebook, Instagram, LinkedIn, YouTube, and Google
• Knowledge of SEO and SEM best practices
• Fluency with AI and generative AI tools (e.g., Claude) applied to marketing output, efficiency, and decision-making
• Solid abilities in the MS Office suite (Word, PowerPoint, Excel, and Outlook)
• Experience with renovation projects and repositioning of a property highly preferred
• Knowledge of the Yardi product suite is a plus
• Experience with creative software programs preferred (Adobe InDesign, Photoshop, Illustrator, or similar)

Benefits

• Bonus Opportunities
• Stock Awards
• Paid Holidays and Paid Time Off
• BCBS PPO Health Insurance
• 401k with 4% match

Company Overview