[Remote] Marketing Ops Specialist

Note: The job is a remote job and is open to candidates in USA. HostGPO is a group purchasing organization serving the short-term rental and hospitality industry. The Marketing Ops Specialist will own and optimize HubSpot, build AI-powered marketing automation and agentic workflows, maintain reliable data, and use analytics to improve acquisition, retention, conversion, and revenue. The role also supports paid media, reporting, documentation, and cross-functional process improvements.

Responsibilities

• Build and optimize workflows across lifecycle stages
• Manage segmentation, automation, and campaign execution inside HubSpot
• Maintain clean properties, consistent data structure, and scalable CRM processes
• Help launch and track campaigns effectively
• Design and deploy agentic workflows that automate repetitive marketing tasks — from lead enrichment to reporting — using tools like Claude Cowork
• Identify processes across marketing ops that can be handed off to AI agents, and own the implementation end-to-end
• Stay current on the agentic AI landscape and bring forward tools and techniques that give the team leverage
• Own marketing dashboards and reporting across HubSpot and Google Analytics (GA4)
• Ensure accurate tracking, event setup, attribution, and UTM structure
• Identify bottlenecks and optimization opportunities across the marketing funnel and propose data-backed solutions
• Translate data into clear recommendations to improve ROI and customer lifetime value
• Test and measure experiments that improve conversion and retention
• Support campaigns in Meta Ads Manager and Google Ads
• Ensure proper tracking, pixel implementation, and CRM integration
• Manage performance reporting and analysis
• Organize marketing initiatives, timelines, and task tracking
• Build documentation and SOPs for marketing systems and reporting
• Improve cross-functional workflows to create clarity and accountability

Skills

• 2–5 years of experience in marketing operations, growth marketing, or CRM management
• Strong hands-on experience with HubSpot (workflows, lists, reporting, automation)
• Hands-on experience with Claude Cowork or comparable AI desktop/automation tools — you've used agentic AI in a real work context, not just experimented with it
• Experience designing or building agentic systems — multi-step AI workflows that operate autonomously to complete marketing or operational tasks
• Working knowledge of Google Analytics (GA4), attribution, and conversion tracking
• Experience with Meta and Google Ads platforms
• Analytical mindset with the ability to turn data into action
• High attention to detail and strong organizational skills
• Ability to operate independently while collaborating across teams
• Belief in our mission is a must
• Experience working with Shopify (integrations, ecommerce tracking, reporting)
• HubSpot certifications
• Startup experience
• Vacation rental or ecommerce industry experience
• Experience with tools like Slack, Notion, and modern project management platforms
• Built or contributed to internal AI tooling or prompt libraries for marketing use cases

Benefits

• Health Insurance
• 401(k) with matching
• Flexible PTO
• Paid educational opportunities
• Fast career progression in a rapidly growing startup
• Free HostGPO Membership 🙂
• Equity options commensurate with role

Company Overview