[Remote] Marketing Program Director

Note: The job is a remote job and is open to candidates in USA. H&R Block is a company focused on helping people build better financial lives through human expertise and digital innovation. The Director, Marketing Platform Operations will oversee the marketing work management platform ecosystem, translating operating models and processes into scalable platform capabilities. The role is responsible for governance, data models, integrations, adoption, automation, and advising Marketing leadership on platform investments.

Responsibilities

• Partner with Marketing, Program Operations, workflow managers, and cross-functional stakeholders to translate the evolution of Marketing's operating model and processes into the work management platform ecosystem
• Operationalize governance standards within the platform ecosystem, including workflows, intake processes, taxonomies, permissions, templates, data structures, and reporting
• Design, configure, and optimize scalable platform functionality that supports how Marketing plans, prioritizes, executes, and measures work
• Serve as steward of Marketing's planning, portfolio, and capacity-related data models, ensuring the right structures are in place to support consistent visibility and decision making
• Enable the frameworks, functionality, standards, and data requirements needed for capacity, demand, throughput, priorities, risks, and portfolio health visibility, in partnership with the teams that define the broader vision and operating standards
• Partner with Technology teams and platform vendors on integrations, upgrades, enhancements, and optimization initiatives
• Lead platform adoption, training, communication, and change management efforts
• Evaluate and implement workflow automation and AI-enabled capabilities that improve efficiency and visibility
• Socialize platform-enabled processes, governance expectations, and ways of working to drive consistency across teams and lines of business
• Serve as a trusted advisor to Marketing leadership regarding platform investments and capability development

Skills

• Bachelor's degree or equivalent experience
• 10+ years of experience in marketing operations, business operations, platform operations, portfolio management, program management, or related disciplines
• Experience leading enterprise planning, workflow, project management, or portfolio management platforms
• Proven experience designing governance frameworks, operating standards, workflows, and business processes
• Experience building executive reporting, dashboards, and performance measurement capabilities
• Strong communication and stakeholder management skills
• Experience leading teams or managing experienced individual contributors
• Experience with Workfront, Airtable, Smartsheet, Jira, Monday.com, Asana, or similar enterprise platforms
• Experience leading platform implementations, migrations, or transformation initiatives
• Experience supporting large-scale marketing or matrixed organizations
• Experience with workflow automation, integrations, and platform governance

Benefits

• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
• Qualifying associates can participate in the H&R Block Retirement Savings Plan (401(k) Plan)
• Qualifying associates can participate in the Employee Assistance Program
• Qualifying associates can participate in (virtual) fitness center programs
• Qualifying associates can participate in the associate discount program
• Qualifying associates are automatically enrolled in Business Travel Accident Insurance
• Qualifying associates receive Associate Tax Prep benefit
• Remote work

Company Overview

Company H1B Sponsorship