Remote Position
[Remote] Paid Media Manager
🌍 Remote · United Kingdom
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. PTZ Pet Insurance is seeking a Paid Media Manager to own performance marketing strategy and execution across its direct-to-consumer business. The role leads customer acquisition, primarily through paid search, and drives efficient growth through channel investment, conversion optimization, measurement, agency management, and new channel development.
Responsibilities
- Own customer acquisition performance across paid search and broader performance marketing channels
- Develop annual and quarterly growth plans aligned to business objectives and revenue targets
- Identify scalable growth opportunities across channels, audiences, products, and markets
- Recommend investment allocations based on performance, incrementality, and business impact
- Influence forecasting, budget planning, and growth targets
- Own strategy and performance across Google Ads, Microsoft Ads, Performance Max, Demand Gen, YouTube, and emerging search experiences
- Guide keyword, audience, bidding, creative, landing page, and measurement strategies
- Develop testing roadmaps to improve efficiency and acquisition volume
- Partner with agencies and platform teams to ensure best-in-class execution
- Partner with product, UX, analytics, and lifecycle marketing teams to improve conversion across the acquisition journey
- Identify opportunities to improve quote starts, quote completions, sales conversion, and customer onboarding
- Lead landing page testing and CRO initiatives
- Translate customer insights into performance improvements
- Monitor CAC, LTV, conversion rate, contribution margin, ROAS, and incrementality metrics
- Evaluate attribution models and measurement approaches
- Develop executive-level reporting and performance narratives
- Partner with analytics teams to identify actionable insights and optimization opportunities
- Lead external agencies and platform relationships
- Hold partners accountable to business outcomes
- Evaluate new technologies, tools, and marketing partners
- Ensure strategic alignment across all performance marketing investments
- Stay ahead of industry trends including AI search, automation, audience targeting, and measurement innovation
- Launch and evaluate new channel pilots
- Develop recommendations for emerging acquisition opportunities
Skills
- 2-4+ years of performance marketing experience
- Deep expertise in Google Ads and Microsoft Ads
- Experience managing annual media budgets of $5M+
- Strong understanding of acquisition economics including CAC, LTV, ROAS, and incrementality
- Proven experience scaling customer acquisition programs
- Strong analytical and problem-solving skills
- Experience managing agencies and external partners
- Advanced Excel and performance reporting capabilities
- Experience with attribution and media mix modeling
- Familiarity with GA4, Looker, Power BI, or similar platforms
- Experience with CRO platforms and experimentation programs
- Experience leading multi-channel acquisition programs
- Preferred regulated-industry experience
Benefits
- Remote – USA
- Depending on work location: comprehensive full medical, dental and vision insurance
- Depending on work location: basic life insurance at no cost to the employee
- Depending on work location: company-paid short-term and long-term disability
- Depending on work location: 12 weeks of 100% paid parental leave
- Depending on work location: Health Savings Account (HSA)
- Depending on work location: Flexible Spending Accounts (FSA)
- Depending on work location: retirement savings plan
- Depending on work location: personal paid time off
- Depending on work location: paid holidays and company-wide Wellness Day off
- Depending on work location: paid time off to volunteer at nonprofit organizations
- Depending on work location: pet-friendly office environment
- Depending on work location: commuter benefits
- Depending on work location: group pet insurance
- Depending on work location: on-the-job training and skills development
- Depending on work location: Employee Assistance Program (EAP)
Company Overview